They make the news. They’re in the limelight. Now they’re on ‘the cover’ of SMU’s latest print ad campaign as poster boys and girls sharing their diverse but inspirational SMU journeys of transformation.
This series of catchy ads featuring all 6 schools are rendered in a breezy magazine style with blurbs and call outs for easy consumption. More importantly, they feature the personalized stories of a custom-made SMU education that leads to transformational outcomes highlighted in the mastheads.
This is their SMU story. What will yours be like?
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Hearsay about CPF has left many feeling confused, misinformed and hot under the collar.
Disarming the public with a dose of humour to persuade them not to believe in what ‘they all say’ but to find out for themselves the facts on areyouready.sg, the new website to learn about all the different CPF schemes.
The focus of this first in a series of online videos is funny and familiar situations of misplaced trust in hearsay that lead to a bad end. The ability to laugh at oneself, as it turned out, was right on the money.
The only way to deal with a hot topic is with a cool head and a good laugh…
To dress up for the Lunar New Year, Singapore’s most venerable name in traditional Chinese medicine decided to let their hair down.
This they did with bold new eye-catching traditional Chinese paper cut-out motifs for their packaging, ads and ang pows that are a bold nod to the times.
This move appropriately reinforces Eu Yan Sang’s focus on making age-old health remedies relevant to the lifestyles of modern urbanites.
In the Year of the Goat, hot pink, siren orange and neon green are the new red…
Shopping-starved residents of Singapore’s northern suburbs greeted these cheery The Seletar Mall bus stop posters and ads with glee.
These happy and fun illustrations heralded the arrival of an eco-mall with the promise of a suburban shopping experience unlike any other.
Unlike the glitzy ads of city malls, these inspired visuals exude innocence and pure joy.
It’s fresh. It’s different. And it’s all happening up north…
What happens when you wed matrimony with the culinary?
Well, in Wild’s Executive Director Yeo Ai Ling and her husband Tom’s case, it gave birth to a pretty funky wedding invitation fashioned from a chopping board, which stirred up a great celebration at their nuptials.
Hopefully, the Domestic Bliss Casserole recipe accompanying the invite will keep the joy simmering for married guests long after the party’s over.
What happens when you wed matrimony with the culinary?
Maybe we’ve been looking in all the wrong places. But where is one supposed to find a talented writer with style, versatility and a great work ethic to match? Someone with dazzling abilities or, at least, no one knows it yet. A special person with a huge hunger for success and is prepared to do what it takes to get there. (Read: No scam work.) Write to Khee Jin at firstname.lastname@example.org soon before he gets a permanent squint.
Are copywriters in this town as rare as empty MRT trains?
In lieu of corporate christmas gifts, we decided to pool the budget to buy presents for our neighbours in Redhill instead. We didn't think our clients would mind if we spread festive cheer on their behalf to the migrant workers in our midst, the food centre cleaners in our vicinity and the aged poor from the surrounding blocks of flats. Here's the special record of the occasion that will put a little smile on everyone's face and a warm glow in everyone's heart. But be sure to watch till the end to find out why. Happy Christmas!
Many clients, by virtue of their positions, are inundated with corporate gifts during the festive season. Wild decided to give them something different this year.
That is, a bright Digital Art Director with passion and ambition and initiative and talent oozing out of your pores. You are curious, hungry and you over-deliver as a way of life. An individual with several years under your belt but already operating like a pro. Not sure about the genius IQ but plenty of EQ will put you in good stead.
We’re an integrated agency with advertising, digital and social media functions anchoring our suite of services. Our small roster of clients is made up of blue chip brands. Earlier this year, we were voted Marketing Magazine’s Creative Agency of the Year – Local Hero 2013 by a jury of senior marketing professionals. We mean business. So should you.
What we expect from you:
A strong online portfolio with user-centric design.
Well-versed in current web design trends and techniques.
A wiz at Photoshop, Illustrator, HTML and CSS.
Proficient in HTML5 and Adobe Flash.
Experience with web database solutions and UX design experience is a plus.
Email your latest resume with notice period, last drawn and expected salary to email@example.com
Got your attention, didn’t it? We’re not serious, of course. But you’d better be a smart cookie nonetheless.
Well, not exactly. But with the creative limits you push, the frayed nerves you’ll have to defuse, and Bond-like composure you need to exude under pressure, it often feels that way.
The real job, however, does call for a highly individual talent. Look, you’ve got to be quite special.
Someone who lives and breathes client servicing, managing and building accounts. Someone with exceptional people skills. Someone articulate. Someone so persuasive, you can sell sand to a Bedouin. Someone with more than two years of relevant experience in advertising.
And you’re no cliff jumper if you’re not detailed, quick on the uptake, full of ideas or resourceful.
So we romanticize about the job. But unless you’re as passionate as we are about our business, this may not be your leap over Kjeraj (in Norway and reputedly one of the world’s most dangerous cliff jump sites).
We are looking for an Account Manager/Senior Account Manager to build accounts. You should preferably have more than two years of relevant experience in advertising.
Email your latest resume with notice period, last drawn and expected salary to firstname.lastname@example.org
The clock is ticking.
Account Manager/Senior Account Manager for Bomb Disposal Assignments
This Award recognises Wild as Singapore’s best independent creative ad agency.
Nominees were shortlisted after consulting with over 1,500 senior client marketers based in Singapore as to which agencies they would most likely engage in the key areas of marketing.
Finalists were then judged, based on a broad criterion including work, business performance and staff turnover, by a jury consisting of client-side marketers.
This Award affirms our belief in the talent we have nurtured, the professional ethics we uphold and the commitment we put into producing the most creative and effective work that generates results.
We know this would not have been possible without the trust and the partnership of our clients to whom we are truly grateful.
It’s official. Clients like us! Wild is Marketing Magazine’s Creative Agency Of The Year - Local Hero 2013!
Mercedes-Benz proves eating and driving go together
Well-heeled, well-travelled Mercedes-Benz and would-be Merc drivers have gastronomical tales worth sharing. By posting a photograph and description of the most exotic and avant garde dishes they have savoured on the Mercedes-Benz Secret Dining Party microsite, they stand to be invited to one in a series of Secret Dining parties at an undisclosed location announced only at the last minute. How better to engage current and would-be Mercedes-Benz customers than through the joie de vivre of culinary discovery.
Few things go together as beautifully as the world’s most coveted car marque and exquisite private dining…
Stand up and be counted
Singaporeans were challenged to bring to life this year’s Total Defence theme ’Stand With Me’ by helping to form the longest human chain online. Participants simply uploaded a photograph of themselves with outstretched arms on to the dedicated website in order to help create a chain of linked hands.
The public service campaign saw high awareness and good participation through its integration with Twitter, Facebook apps and sharing, as well as blogger engagement.
By extending beyond traditional touch points to interactive ones, the campaign was able to engage a wider audience and enable greater participation through fun and creative means to drive home the Total Defence message.
This year’s Total Defence campaign gives a virtual new spin in rallying young and old to stand up for Singapore…
Our new office is buzzing to the beat of a full suite of integrated media from print, broadcast, interactive, social media, blogger engagement, branding and then some.
We have been privileged to be entrusted with innovative marketing projects from some of Singapore’s most iconic brands including OCBC Bank, Singapore Management University, Crystal Jade Restaurants, City Developments Limited, Cycle & Carriage (Mercedes-Benz), Banyan Tree Hotels and Resorts, and a host of others.
We were born three years ago in a hundred-year-old shop house on the edge of Chinatown. Today, we’ve grown to become a family of 25...
BTinvest.com makes money work for you
It is a one-stop portal that provides know-how on investing and growing your wealth. Targeted at the aspiring 20 to 40-something investor, BTInvest.com brings readers up-to-the-minute news and information on Property, Markets, Wealth, Insurance and Personal Finance.
This series of launch ads was created by WILD for Singapore Press Holdings. It’s playful reinterpretation of the old adage, ‘don’t work for money, let money work for you’, has the familiar faces of US Presidents featured on US dollar notes ‘labouring’ to bring readers the good life.
Clueless about personal investing? Fret not. The Business Times recently launched the personal investment website BTInvest.com…
The School of Life
The Undergraduate Admissions 2012 campaign of nine print ads and six integrated videos just about sums it all up. Featuring testimonials from students, alumni, employers and parents, they vividly show how an SMU education transforms students into outstanding individuals ready to take on the challenges of life.
Online media and QR codes take readers to a deeper level of engagement through online videos depicting where the unique pedagogy of the University has taken them - from swimming with sharks in the Bahamas to cycling across Central Asia, from careers in the hallowed offices of the judiciary to the most sought after multinational corporations.
The videos were so popular, some garnered over 40,000 views. The integrated campaign was a key factor in enabling SMU to stand out in an increasingly crowded space for tertiary ads resulting in 70% increase in unique visitors to the SMU Admissions site. Just as satisfying are two wins at Marketing Magazine’s inaugural Marketing Excellence Awards – a Silver for Best Advertising Campaign and a Bronze for Best Integrated Campaign.
Curious passers-by and clients have been awed by the 7-metre long and 4-metre high 3-D installation of assorted ‘vegetation’ in bed linen white. The plant motifs were laser-cut from recycled paper and then installed by hand - one leaf at a time. Vertical landscaping? Artificial plants? Paper sculpture? It seems to be all three. Created by Calvin Sim of Eco-id Architects, the ‘green’ wall presents a whole new dimension in carbon footprint consciousness.
The feature wall in WILD’s reception lounge turns the notion of wallpaper on its head…
FRANK by OCBC banks on youth
And if you haven’t already heard, FRANK by OCBC is the first-of-its-kind banking programme in the region. Launched by OCBC Bank, the uber-cool concept seeks to engage young working adults through their gallery of 120 stylish credit and debit card designs, interactive website and decidedly unbanking retail concept. They’re called stores and for a good reason. They don’t look like banks.
In addition to the ‘vending machine’ design of the interactive card gallery, WILD is the Bank’s creative partner in developing the brand identity, all card designs, launch advertising, website (www.frankbyocbc.com), store visual merchandising and social media strategy. Our work for FRANK picked up Gold for Launch Marketing and Bronze for Social Media Marketing in Marketing Magazine's inaugural Marketing Excellence Awards.
The interactive Credit Card Gallery designed by WILD at the FRANK by OCBC Store in VivoCity makes browsing card designs fun and cool…
SPH pitches media offerings with contest
WILD was roped in to excite advertisers over the many media possibilities offered by SPH. The solution: The Pitch - a reality-style contest conceived and developed by WILD. It pit ad agencies against each other on a strategic and creative brief. Teams were required to demonstrate media integration and effective engagement through their multitude of media touch points.
In addition to the contest concept, WILD rolled out the campaign publicity with images featuring meat lockers, slabs of meat and related imagery to urge agencies to rise to the occasion and ‘make the cut’. 30 ad agencies signed up to compete for prize money of $500,000 worth of SPH media credits. The Call For Entry campaign won Gold for Best Integrated Campaign at the Ink Awards 2011.
Singapore Press Holdings brought to life their multi-platform media offerings to advertisers and ad agencies in a sensational new way…
Banyan Tree and winter blues
Targeting travelers seeking respite from cold weather, Banyan Tree Hotels and Resorts lays out the beach towel with the help of ads created by WILD featuring their far-flung resorts. Captioned with friendly postcard-style headlines, and a visual style invoking the romance of travel, the campaign beckons the winter-weary to head south. Other ads target special occasions and various other excuses to seek refuge at a Banyan Tree resort of one’s desire.
Stuck in the frigid, grey bleakness of a northern clime? Banyan Tree is keen to have you experience their idea of winter blues…
Skin Inc empowers women
Skin Inc gives advertising in its category a makeover with an opinionated brand campaign created by WILD. The series of ads signals a departure from typical endorsement and science demo approaches. Based on the theme of empowerment, the ads celebrate women’s individuality and uniqueness.
Customisation, the backbone of the Skin Inc concept, provided the insight into the theme of empowerment of the modern woman. One who chooses skin care that matches her skin and lifestyle, instead of slavishly following fads and celebrity. The ads pitch Skin Inc’s brand values to like-minded women – bold, confident and individualistic.
Skin Inc, the leader in customised skin care, now takes on a bold persona to empower women…