This Award recognises Wild as Singapore’s best independent creative ad agency.

Nominees were shortlisted after consulting with over 1,500 senior client marketers based in Singapore as to which agencies they would most likely engage in the key areas of marketing.

Finalists were then judged, based on a broad criterion including work, business performance and staff turnover, by a jury consisting of client-side marketers.

This Award affirms our belief in the talent we have nurtured, the professional ethics we uphold and the commitment we put into producing the most creative and effective work that generates results.

We know this would not have been possible without the trust and the partnership of our clients to whom we are truly grateful.

Mercedes-Benz proves eating and driving go together

Well-heeled, well-travelled Mercedes-Benz and would-be Merc drivers have gastronomical tales worth sharing. By posting a photograph and description of the most exotic and avant garde dishes they have savoured on the Mercedes-Benz Secret Dining Party microsite, they stand to be invited to one in a series of Secret Dining parties at an undisclosed location announced only at the last minute. How better to engage current and would-be Mercedes-Benz customers than through the joie de vivre of culinary discovery.

Stand up and be counted

Singaporeans were challenged to bring to life this year’s Total Defence theme ’Stand With Me’ by helping to form the longest human chain online. Participants simply uploaded a photograph of themselves with outstretched arms on to the dedicated website in order to help create a chain of linked hands.

The public service campaign saw high awareness and good participation through its integration with Twitter, Facebook apps and sharing, as well as blogger engagement.

By extending beyond traditional touch points to interactive ones, the campaign was able to engage a wider audience and enable greater participation through fun and creative means to drive home the Total Defence message.

We’re 3!

Our new office is buzzing to the beat of a full suite of integrated media from print, broadcast, interactive, social media, blogger engagement, branding and then some.

We have been privileged to be entrusted with innovative marketing projects from some of Singapore’s most iconic brands including OCBC Bank, Singapore Management University, Crystal Jade Restaurants, City Developments Limited, Cycle & Carriage (Mercedes-Benz), Banyan Tree Hotels and Resorts, and a host of others.

BTinvest.com makes money work for you

It is a one-stop portal that provides know-how on investing and growing your wealth. Targeted at the aspiring 20 to 40-something investor, BTInvest.com brings readers up-to-the-minute news and information on Property, Markets, Wealth, Insurance and Personal Finance.

This series of launch ads was created by WILD for Singapore Press Holdings. It’s playful reinterpretation of the old adage, ‘don’t work for money, let money work for you’, has the familiar faces of US Presidents featured on US dollar notes ‘labouring’ to bring readers the good life.

The School of Life

The Undergraduate Admissions 2012 campaign of nine print ads and six integrated videos just about sums it all up. Featuring testimonials from students, alumni, employers and parents, they vividly show how an SMU education transforms students into outstanding individuals ready to take on the challenges of life.

Online media and QR codes take readers to a deeper level of engagement through online videos depicting where the unique pedagogy of the University has taken them - from swimming with sharks in the Bahamas to cycling across Central Asia, from careers in the hallowed offices of the judiciary to the most sought after multinational corporations.

The videos were so popular, some garnered over 40,000 views. The integrated campaign was a key factor in enabling SMU to stand out in an increasingly crowded space for tertiary ads resulting in 70% increase in unique visitors to the SMU Admissions site. Just as satisfying are two wins at Marketing Magazine’s inaugural Marketing Excellence Awards – a Silver for Best Advertising Campaign and a Bronze for Best Integrated Campaign.

Not just another brick in the wall

Curious passers-by and clients have been awed by the 7-metre long and 4-metre high 3-D installation of assorted ‘vegetation’ in bed linen white. The plant motifs were laser-cut from recycled paper and then installed by hand - one leaf at a time. Vertical landscaping? Artificial plants? Paper sculpture? It seems to be all three. Created by Calvin Sim of Eco-id Architects, the ‘green’ wall presents a whole new dimension in carbon footprint consciousness.

FRANK by OCBC banks on youth

And if you haven’t already heard, FRANK by OCBC is the first-of-its-kind banking programme in the region. Launched by OCBC Bank, the uber-cool concept seeks to engage young working adults through their gallery of 120 stylish credit and debit card designs, interactive website and decidedly unbanking retail concept. They’re called stores and for a good reason. They don’t look like banks.

In addition to the ‘vending machine’ design of the interactive card gallery, WILD is the Bank’s creative partner in developing the brand identity, all card designs, launch advertising, website (www.frankbyocbc.com), store visual merchandising and social media strategy. Our work for FRANK picked up Gold for Launch Marketing and Bronze for Social Media Marketing in Marketing Magazine's inaugural Marketing Excellence Awards.

SPH pitches media offerings with contest

WILD was roped in to excite advertisers over the many media possibilities offered by SPH. The solution: The Pitch - a reality-style contest conceived and developed by WILD. It pit ad agencies against each other on a strategic and creative brief. Teams were required to demonstrate media integration and effective engagement through their multitude of media touch points.

In addition to the contest concept, WILD rolled out the campaign publicity with images featuring meat lockers, slabs of meat and related imagery to urge agencies to rise to the occasion and ‘make the cut’. 30 ad agencies signed up to compete for prize money of $500,000 worth of SPH media credits. The Call For Entry campaign won Gold for Best Integrated Campaign at the Ink Awards 2011.

Banyan Tree and winter blues

Targeting travelers seeking respite from cold weather, Banyan Tree Hotels and Resorts lays out the beach towel with the help of ads created by WILD featuring their far-flung resorts. Captioned with friendly postcard-style headlines, and a visual style invoking the romance of travel, the campaign beckons the winter-weary to head south. Other ads target special occasions and various other excuses to seek refuge at a Banyan Tree resort of one’s desire.

Skin Inc empowers women

Skin Inc gives advertising in its category a makeover with an opinionated brand campaign created by WILD. The series of ads signals a departure from typical endorsement and science demo approaches. Based on the theme of empowerment, the ads celebrate women’s individuality and uniqueness.

Customisation, the backbone of the Skin Inc concept, provided the insight into the theme of empowerment of the modern woman. One who chooses skin care that matches her skin and lifestyle, instead of slavishly following fads and celebrity. The ads pitch Skin Inc’s brand values to like-minded women – bold, confident and individualistic.