Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
TikTok Launches New ‘Attribution Manager’ To Provide More Ad Performance Tracking Capacity
TikTok marketers rejoice – today, TikTok has released its new Attribution Manager tool, which enables advertisers to set custom attribution windows within TikTok campaigns. TikTok’s Attribution Manager, which is available within its Ads Manager platform, enables ad managers to set custom attribution windows on each of their campaigns.
Meta Announces Coming Digital Payment And NFT Options As It Advances Towards The Metaverse
Given the current volatility in crypto markets, which have been intrinsically connected to the current NFT trend, it seems like a strange time for Meta to be making a bigger push on NFTs, and its various NFT projects across its apps. But that’s what it’s doing, with Meta CEO Mark Zuckerberg announcing coming digital payment options, and Meta previewing new NFT features, along with a new guide as to how NFTs work to help people get into the market.
Twitter Launches New Shopify Integration To Boost eCommerce Opportunities
Twitter’s looking to take another step towards streamlined in-app commerce with the launch of a new partnership with Shopify, which will enable Shopify merchants to list their products on their Twitter Professional Profiles, with each item, when tapped, then redirecting users to the Shopify product page to make a purchase.
Inspiration
Mastercard Debuts Music Album With Songs Carrying 'Brand Sound'
Mastercard has rolled out its inaugural music album titled "Priceless" featuring 10 songs by 10 different artists from around the world. Made available first on Spotify, each song in the album incorporates the melody of Mastercard's brand sound. Additionally, the music will be introduced at a launch party with Spotify, Mastercard’s exclusive launch partner and audio platform.
Air New Zealand Lures SG Travellers With Pre-travel Ad Couples Can Relate To
The flagship carrier airline for New Zealand, Air New Zealand, has launched a new campaign film with the tagline “That indescribable feeling” in line with New Zealand lifting pre-departure COVID-19 testing requirements yesterday, and opening of its borders by the end of July. The film captures the feeling of the desire to travel due to travel restrictions erected during the pandemic. It follows the story of a couple flying to New Zealand following the easing of pre-departure testing requirements, portraying a striking difference between the couple's mindsets with the female partner being eager to travel, while the male partner being somewhat indifferent.
Can BTS Really Position Gojek As The Superapp Of Choice?
Gojek has inked a massive partnership with K-pop sensation BTS to encourage consumers to experience the convenience of its slew of services across GoFood, GoRide, GoCar, GoClub, and GoPay. As part of the "painting the town purple" initiative, the campaign with BTS will cut across Singapore, Vietnam and Gojek’s home turf Indonesia. Ads will be bought across major channels such as OOH and TVCs, and Gojek is also creating exclusive BTS merchandise as part of the initiative.
We hope you enjoy this edition as much as we do!
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