Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Social Media Metrics: How Do We Measure Social Performance Meaningfully?
Businesses, big or small, have turned to social media to better track their business results and achieve their business objectives – that is mainly to generate conversions. As such, metrics such as Follower Counts, Likes, Reach and Engagement, among others, have become the chosen indicators to track for these businesses. However, some might argue that these are vanity metrics that do not give good indication of the true performance of social media marketing efforts. To delve beyond the surface, we will be highlighting three meaningful metrics that can provide you with greater insights into your social media efforts.
Instagram Shares New Tips On How To Maximise Your Reels Content Approach
If you haven’t got the message by now, Meta really wants you to use Reels, and provide it with more Reels content to feed into the ever-growing interest in short-form content. Indeed, during its most recent earnings call, Meta noted that Reels now makes up more than 20% of the time that people spend on Instagram, while video overall accounts for 50% of the time that users spend on Facebook. Instagram chief Adam Mosseri has repeatedly noted that they’re working to consolidate all of Instagram’s video options around Reels, while all videos posted to the app are now eligible to be displayed in Reels feeds. Instagram has published a new set of tips to help maximize your Reels performance, and provide more inspiration for your short-form video clips.
Meta Launches New NFT Display Options On Facebook
Just when you thought the NFT hype was dying down, Meta’s looking to stoke the embers once again, with the introduction of new NFT display options on Facebook. Facebook users will now be able to create custom NFT posts, with a ‘Digital Collectible’ tag, while profiles will also have a new, dedicated NFT section to show off your non-fungible artworks.
Inspiration
McDonald's Tackles Mental Wellness For Kids In Singapore
McDonald's Singapore has partnered with the Ministry of Social and Family Development (MSF) and Families for Life (FFL) to launch the family mental wellness campaign, aimed at promoting greater awareness amongst parents on supporting their children’s mental wellness. McDonald's said in a statement that the film aims to create greater awareness on the crucial role parents play as an anchor in their children’s lives – while taking a preventive approach – especially in the early years where children may begin to encounter stressors in school or home or in an unfamiliar environment.
Globe Honors Pride Month By Supporting Real Representation Of LGBTQIA+ Filipinos In Advertising
Produced, written, starred in, and directed by members of the LGBTQIA+ , the campaign aims to champion diversity on and behind the scenes in a series of commercials selling the new Globe One app and its many features. “It’s 2022, and yet representation of LGBTQIA+ Filipinos, particularly of bisexual and lesbian Filipinos, is still a challenge in the media. Most often than not, they are depicted in stereotypes – we simply want to see them for who they are – people,” says JP Habac, of Globe Studios, a celebrated LGBTQIA+ director.
Coca-Cola Switches Up Packaging With Marshmello Collab
Coca-Cola is switching up its design packaging again as part of a new collaboration with American electronic music producer Marshmello. According to the brand, this is the first-ever beverage co-created with an artist and the cans feature striking black and white visuals and dripped Coca-Cola Spencerian script which pays homage to Marshmello’s signature aesthetic. Marshmello toured the company's archives and co-creation workshop last year and doodled on whiteboards with Coke creatives. He also experimented with tastes crafted by R&D flavour scientists sipped through a custom-created straw to fit Marshmello’s trademark helmet, and brainstormed experiential concepts with brand and marketing teams.
We hope you enjoy this edition as much as we do!
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