Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
TikTok Launches New Tools To Help Protect Users From Potentially Offensive And Harmful Content
Amid various investigations into how it protects (or doesn’t) younger users, TikTok has announced a new set of filters and options to provide more ways to limit unwanted exposure in the app. First off, TikTok has launched a new way for users to automatically filter out videos that include words or hashtags that they don’t want to see in their feed. TikTok’s also expanding its limits on content exposure relating to potentially harmful topics, like dieting, extreme fitness, and sadness, among others.
Instagram Launches Initial Test Of New ‘Creator Marketplace’ Influencer Discovery Platform
It’s been in development for some time, and today, Instagram has launched an initial test of its Creator Marketplace for Instagram specifically. Much like Facebook’s Brand Collabs Manager platform, Instagram’s Creator Marketplace will enable advertisers to search for potential creators to partner with on campaigns. It's a comprehensive tool for finding potential creative partners for campaigns, which could be hugely valuable, especially given the increasing focus on Reels, which requires in-depth knowledge of trends and usage behaviours to maximise appeal and resonance. Through the new Creator Marketplace, brands will be able to manage the full campaign process, in partnership with their chosen creators, including details like desired deliverables, payment, and other information.
Snapchat Experiments With The Integration Of NFT Artworks Into AR Experiences
Snapchat looks set to be the latest to jump on the NFT trend, with The Financial Times reporting that the company is investigating a new process that would enable users to convert their owned NFTs into AR Lenses, which could then be inserted into their Snaps. The process would essentially enable users to display three dimensional versions of their NFTs, where applicable, and use them as either a virtual face mask (a common use case for PFP projects), a background item, an additional object in the frame, etc.
Gay Games 11 Hong Kong Encourages People to ‘Come Out’ and Support the Games
The Gay Games 11 Hong Kong (GGHK) has launched its official campaign inviting anyone and everyone to “come out” for the games. The campaign, developed by DDB Group Hong Kong, hopes to generate excitement and motivate people to start thinking about and planning for the 11th Gay Games, taking place in Hong Kong in November next year. Featuring both an online video and a series of social media influencer activities, the campaign builds on the teaser video, “Everyone get ready to come out for the games”, released late last year. The launch video, released today, extends the invitation by showing a diverse range of people from a variety of ethnicities, sexual orientations, religions, gender identities, ages, abilities, professions, and backgrounds excitedly coming out to support the games.
Shopback Unveils New Branding Playing On Internet Catchphrase 'FTW'
ShopBack has undergone a global brand refresh spanning 10 markets in Asia Pacific featuring the tagline "For The Wins". This is a play on the popular Internet catchphrase "FTW". In line with this, ShopBack has launched a series of roving pop-ups across Singapore. Done in collaboration with CapitaLand Malls, participants will have the chance to win SG$100,000 worth of Tesla shares and other prizes during their roving pop-up.
Procter & Gamble Promotes ‘Responsible Beauty’ In China
Procter & Gamble has launched an environmentally friendly public awareness initiative called “Responsible Beauty”, with a visual storytelling campaign created and produced by Sweetshop China. The fashion-themed film chronicles a journey of “lost and found” featuring a dancer and several models in a P&G factory, wearing accessories made from recycled plastic. The accessories worn by the dancers and models are manufactured from discarded plastic bottles recycled by residents of the village of Fuliang.
We hope you enjoy this edition as much as we do!
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