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Weekly Social Media Bites #20

Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.

Social

Why You Should Use Micro-Influencers In Your Marketing Strategy

Influencer marketing has been a mainstay in many marketing strategies, allowing brands to connect with their target audience and stand out among the competition.However macro-influencers (influencers with 30K followers and above) are often associated with sponsored posts. As audiences evolve to become more discerning in differentiating, this may result in them paying less attention to such paid posts from these influencers. On the other hand, micro-influencers (influencers with 5K to ~30K followers) are usually popular within their niche communities. Their content is more personable, making them appear more genuine and authentic, with a lower proportion of sponsored content. This is perhaps why there is a growing preference for micro-influencers.

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Instagram Rolls Back Some Product Changes After User Backlash

Instagram said on Thursday that it was rolling back several recent updates to its photo-sharing app after Kylie Jenner and other celebrities joined a user backlash against the changes and criticized the platform for trying to be too much like TikTok.

Instagram said it would pause tests of full-screen photo and video posts, which the app had introduced to replace its typical look of posts that take up just a portion of the screen. The app, which is owned by Meta, also said it would temporarily decrease the number of posts in user feeds that its algorithm recommended, a new feature that it had been trying out.

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Tik Tok Is Testing Clear Mode For A Clutter Free Experience

The platform says this new ‘clutter-free’ experience makes it easier for people to share screenshots of their favourite content. The new ‘clear mode’ allows users to scroll through content on the app without interface elements like usernames, captions, and audio information cluttering the screen.

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Inspiration

I Stay Positive

Janssen, a pharmaceutical company owned by Johnson & Johnson, intends to encourage HIV-positive people to continue their treatments, most of them ignored by health public-service campaigns. I Stay Positive (Sigo Positivamente) was created by InPress Porter Novelli with the screenplay inspired by real stories of HIV-positive Brazilians. With the I Stay Positive campaign, Janssen intends to demonstrate that silence and isolation must be fought to change all the stigma about HIV.

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Inspiring Campaign Film From Tata Steel Highlights The Importance Of An Inclusive Workplace

In order to bring an exclusive focus on Diversity and Inclusion, Tata Steel launched MOSAIC in 2015. MOSAIC defines the path the company has taken to build a people culture that both celebrates and encourages diversity and inclusion. It has a five-pillar approach that covers recruitment, sensitisation, retention & development, infrastructure & celebration. The focus areas for MOSAIC are gender, persons with disability, affirmative action, and LGBTQIA+. Tata Steel has set a target of creating a 25% diverse workforce by 2025.

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Air Experts’ Give It Their All In Funny New Ad From Mitsubishi Heavy Industries Air-Conditioners

Mitsubishi Heavy Industries Air-Conditioners Australia (MHIAA) has launched a campaign film via Connecting Plots in line with its brand positioning ‘The Experts in Air’. Directed by Tony Rogers from Guilty, the 30-second film highlights how MHIAA technicians take air exploration to the extreme. As is quite evident in the amusing spot. “Hopefully this gives people something different to think about so that when the day comes to purchase A/C, we’re the brand they think of.”

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We hope you enjoy this edition as much as we do!
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