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Weekly Social Media Bites #26

Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.

Social

Instagram Confirms That It Is Testing A ‘Re-Post’ Feature For The Main Feed

Hey, you know how your Instagram feed keeps getting disrupted by posts from people and profiles that you don’t follow, and largely don’t care about?Well, it’s about to get even worse. According to a new finding by social media expert Matt Navarra, Instagram is now testing a new ‘Repost’ option, which would enable users to amplify any post by re-sharing it to their followers in the app.

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Tiktok Adds More Regional Trend Insights To Its ‘Tiktok Insights’ Data Tool

This could be helpful in your holiday planning – today, TikTok has announced that it’s added a heap more data to its ‘TikTok insights’ tool, which provides a range of snapshots and notes on key market trends, which you can filter down to specific info for your campaigns.It could be a helpful resource for mapping out an optimal TikTok marketing approach, and now, TikTok says that there are a heap more regional insights included, so you have more ways to find out market-specific trend notes and pointers for your planning.

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 Instagram Scales Back In-Stream Shopping Elements As It Re-Examines Its Approach

Try as social platforms might, they just haven’t been able to make ‘fetch’ happen.‘Fetch’ in this latest context being the online shopping trends that have become all-consuming in China, which western social platforms have been working to jam into their apps too, as a means to make their platforms even more addictive, while also facilitating more revenue-generating activity. But despite a COVID-led jump in overall eCommerce activity, no one seems to care too much about the latest shopping tools on TikTok or Instagram – which has now led to IG scaling back its in-stream shopping program, and potentially abandoning the concept entirely.

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Inspiration

 Income Reminds Singaporeans What ‘Real Care’ Is

Singaporean insurer Income has launched a new campaign to remind people of what “real care” means.“In a world where expressions of care have been reduced to virtual ‘likes’, ‘hugs’ and ‘hearts’, the campaign takes a stance against just ‘virtual care’, while highlighting the real tangible care and thoughtful support Income provides to its customers and the wider Singapore community,” said the brand in a release.

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Aquafresh Fortune Telling Campaign Is Back To Remind People To Get Back Into The Morning Teeth Cleaning Routine

Aquafresh Fortune Telling is a digital initiative initially launched in the summer of 2021 to keep people motivated to brush their teeth in the mornings during Covid times. Brushing teeth morning and night was common within the Japanese lifestyle, but the emphasis has also slowly shifted to brushing in the night and less in the morning. While being in the middle of the seventh Covid wave and as the season heads toward winter, many people in Japan expect the eighth and ninth wave to emerge, prompting Aquafresh to revive the campaign for a short stint, starting on September 26th.

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Campaign ‘Ask R U Ok? No Qualifications Needed’ For National Day Of Action

Today Thursday 8th September is R U OK? Day, a National Day of Action serving as a reminder of the importance to check in with your friends, family, and colleagues. After almost 3 years of disruption, thanks to the pandemic, lockdowns, job insecurity, destructive fires, floods, and rising living expenses driven by inflation, many Australians like much of the world have had a tough time of it. According to the campaign, an average of 8.6 Australians die every day by suicide. That’s more than double the road toll (ABS, 2021).

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We hope you enjoy this edition as much as we do!
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