Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
TikTok Testing Search Ads
Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get valuable keyword data). TikTok is starting to roll out ads within its search results. The video ads have a “Sponsored” label, are located above the “Others search for” section, within the top four results.
Tiktok Tests New 'watch History' To Help You Track Down That Clip That You Really Want To Show Your Friends
Have you ever ‘lost’ a TikTok clip? You know how sometimes when you’re scrolling through your ‘For You’ feed and you come across a random funny meme or a surprising video, which sticks in your head, then later you go back to find it and you have no clue who it was by or how to track it down, exactly? It’s frustrating, but lucky for you, TikTok is developing a solution. TikTok’s currently testing a new ‘Watch History’ option to help you track down those lost clips.
Youtube Launches New Profile Rings For Stories And Live
YouTube’s rolling out some new profile rings to help signify both new Stories and active live-streams, in order to help guide users to the latest content from creators that they’re interested in.YouTube’s rolling out two new types of profile rings, one with a ‘Live’ marker and one without, to signify the different types of content. You’ll be able to access Stories and Live by tapping on the profile image. It’s another way to maximize awareness of YouTube Live and Stories, which, while they’re seemingly a lesser consideration in the app, have helped to improve connection between creators and their audiences by providing another content option.
Inspiration
Tencent Shenzhen Connects Traditional Fashion Culture With The Younger Generation Using AI
Tencent Shenzhen has created fashion outfits based on 6 ICH themes with designers and published it during Shanghai Fashion Week. A mobile website was built on WeChat, which has 1 billion users, to let users become ELLE cover star in these outfits through AI technology, generating UGC. For every interaction a 1 RMB donation is made for ICH protection. Users can also 3D-print out their magazines for sharing. Consolidating on-ground, digital, social and E-commerce experience, the whole activation raised money for ICH protection, letting us witness the reborn of ICH given by re-design.
Pizza Hut Asks People To Embrace The Dark Side For A Brighter Future
As part of a promotion in support of Earth Hour. Pizza Hut in Hong Kong has launched ‘Join The Dark Side’. The campaign highlights when the brand went ‘dark’ on its Hong Kong social media feeds on 26 March, displaying a black logo and posting ‘blackout’ content. To further support the World Wide Fund for Nature’s initiative, Pizza Hut also released limited edition candle ‘pizza savers’ on a first-come-first-served basis at stores across the territory. Kits were given away to customers with any takeaway purchase. Fans were also encouraged to share their ‘dark side’ moments as they enjoyed a candle-lit slice, to further increase awareness of Earth Hour.
Red Ribbon’s Campaign On Practical But Touching Ways To Show Love
In its latest campaign, Red Ribbon showed that expressing love does not always have to be a grand gesture. It could be as simple as giving a cake during a birthday, a simple pick-me-up pastry for a friend who needs cheering up, welcoming someone back home with a sweet treat, or making everyday family moments more special by sharing a cake.
We hope you enjoy this edition as much as we do!
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