Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Instagram Tests Out New Ad Options, Including Explore Placement And Interactive Ar Displays
As we head into the holiday shopping push, Instagram has announced that it’s testing out some new ad options, in the hopes of maximizing its revenue intake, while also providing new opportunities for brands.First off, Instagram’s adding new ads into Explore, with the first page of Explore now set to feature a new ad unit in the content feed.Instagram hasn’t clarified if all of these new Explore ads will be featured as prominently as this, but the option will provide another means to reach IG users ‘in the earliest stages of discovering new content they care about’.Instagram’s also testing ads in profile feed – ‘which is the feed experience that people can scroll through after visiting another account’s profile and tapping on a post’.
TikTok Adds Photo Mode For Still Images, Longer Video Captions
TikTok has slapped a proverbial glove across the face of Instagram, in retaliation for IG copying all of its stuff, with the addition of a new ‘Photo Mode’ for still images in the app. As per TikTok:“Photo Mode allows you to share carousel posts of still images that automatically display one after another. You can add music to soundtrack the images, which viewers can swipe through at their own pace.”Which doesn’t seem to make a heap of sense on TikTok – but then again, maybe it’ll open up new creative options and use cases which will enhance the overall offering of the app.
Instagram’s Working On New ‘Achievement’ Badges To Incentivize Reels Creators
Sometimes, you see one of big social apps copying another, or trying out some new, engagement baiting feature, and your immediate response is just like… ugh.Apparently, based on a new finding by app researcher Alessandro Paluzzi, who regularly picks up on coming features sitting in the back-end code of apps. Based on Paluzzi’s latest findings, Instagram is currently developing a new feature called ‘Achievements’ for Reels.
Inspiration
Uber Eat Notifications Takeover Other Ads During Commercial Break
Uber Eats has launched a new campaign showing that it is now possible to have almost anything delivered. To prove the point, the brand invited itself in prime time at around 8:55 pm on the biggest national French TV channel TF1 in every single spot of the ad break.As the campaign notes, Uber Eats has probably already reminded you of that, through one or more notifications on your smartphone…In the takeover campaign, the notifications were made to appear during other brands’ ads, including Burger King, Oasis, Carte Noire, Extrême, Free, and Celio.
Thailand’s Snack Jack Provides Simple Solutions To Life’s Complications In New Campaign
From the proliferation of fake news, to the never-ending social, political, and cultural struggles of everyday life, the need to maintain a positive attitude has never been more critical to ensure mental and emotional wellness. Built on the insight of simple solutions for complicated problems appearing once positivity is applied, the campaign features two online films, “Bomb”, and, “UFO”, with the first episode ending on a teaser for the second.The films feature exaggerated depictions of citizens reacting to problems in typically Thai fashion: for the first film, a family faced with a literal bomb is too distracted by social media apps and fake online solutions before their daughter tells them to just yank the batteries. In the second film, scientists’ and ineffective government officials’ failure to communicate with a UFO sends the terrified populace to a psychic, while a child decides to just speak with the invaders directly.
There Might Be Poop in Your Chicken – PETA Takes Comedic Approach In New Campaign
PETA has launched a new campaign warning consumers about chicken with a simple message: ‘Don’t Eat It! There’s Poop in There!’The campaign is part of PETA’s push for restaurants and grocery stores to label their products to let consumers know the amount of fecal matter they contain.The campaign includes a 45-second spot called “PETA Delivers Truly ‘Fowl’ News About Chicken Poop” which sees PETA’s protagonist read a news alert on her phone: “If you’re eating chicken, you’re eating poop.
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