Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
TikTok Expands Access to New TikTok Shops eCommerce Program
After testing the option with selected US retailers over the last few months, TikTok is now expanding access to its new TikTok Shops eCommerce option, which provides streamlined product display, and in-stream conversion, simplifying the in-app shopping experience.
Meta Showcases New ‘Voicebox’ Speech-to-Text Translation Tool
On the surface at least, Meta’s latest AI advancement doesn’t seem like a major step. Today, Meta has published an overview of its new ‘Voicebox’ AI system, which will enable users to translate text to audio, in a range of styles and voices.
Instagram Will Now Allow Users to Download Publicly Posted Reels Content
After testing it out over the past few months, Instagram’s now rolling out the option to download publicly posted Reels to your camera roll, which will provide another way to share Reels content.
Inspiration
Pixel Hangs Out With the iPhone in Funny New ‘Best Phones Forever’ Ads Poking Fun at Apple
With the unveiling of its Pixel smartphones, Google has launched the “BestPhonesForever” campaign which pokes fun at Apple for no longer trying to innovate with its lineup of iPhones.
Barbie Celebrates Father’s Day With Message that ‘Not all Heroes Wear Capes’
A short film with Mattel’s Barbie was released in celebration of Father’s Day with the message that ‘not all heroes wear capes’. The film celebrates fathers who would do anything to make their little girl’s dreams come true.
Campaign Humorously Addresses ‘Awkwardness’ for People With Disabilities in Singapore
SG Enable has launched ‘UnAwkward’, an 80-second film to raise awareness of social barriers for persons with disabilities in Singapore in a new campaign.
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