Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Meta Launches Threads, Provides Insights into Coming Elements
Meta’s new Twitter-busting Threads app is now active, and we’re getting more details by the minute as to how the app looks and functions, while the Instagram team has also shared some insights into what features will be coming soon to the new platform.
Instagram Will Now Let You Add Up to Three Collaborators on Posts and Reels
This seems like a minor update in the face of Instagram’s much bigger new product launch. But it’s a potentially handy one either way, with Instagram adding the capacity for users to now include up to three collaborators on any feed post or Reel.
TikTok launches a music streaming service in Brazil and Indonesia called ‘TikTok Music’
TikTok has already dominated the short-video and social media market, and is now looking to take on Spotify and Apple Music with its latest offering.
Inspiration
Coca-Cola unveils new Coca-Cola ultimate zero sugar drink with Riot Games
The Coca-Cola company has unveiled its latest limited-edition flavour from Coca-Cola Creations, the “Coca-Cola Ultimate Zero Sugar" in collaboration with Riot Games, the publisher and developer of multiplayer online battle arena (MOBA) game League of Legends.
Max Uses Augmented Reality to Promote Season 3 of Warrior
To celebrate the Season 3 premiere of its original martial arts series Warrior, streaming platform Max partnered with multicultural artists to debut interactive murals in New York, Los Angeles and San Francisco.
GSK Campaign in Malaysia Highlights Dangers of Improper Inhaler Disposal
Biopharma brand GSK has partnered with Havas Health & You Malaysia to launch an ESG campaign called the #GiveBack Campaign that aims to raise awareness about the proper disposal of asthma inhalers (including medicine blister packaging) and the significant environmental impact they can have when not discarded properly.
We hope you enjoy this edition as much as we do!
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