Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Instagram Will Now Enable All Users to Download Publicly Posted Reels Clips
Instagram has announced on 22 Nov that all users can now download publicly posted Reels in the app, after initially rolling out the option to U.S. users back in June. Users will now see a new “Download” option in the Reels “Share” display if a creator has enabled downloads of their clips.
Instagram Launches New Creation Tools for Reels and Stories
On 15 Nov, Meta’s unveiled a range of new updates for Instagram creation, with a focus on Reels and Stories, including new filters, updated audio elements, improved drafts, and more. In the same week, Meta had also rolled out new creation tools for Reels on Instagram, as well as new audience control options for your feed posts and Reels, while it also added sticker creation from images last month, and engagement milestone badges for creators.
TikTok Adds New Conversational UI To Help Guide Its Algorithms
The impact of ChatGPT extends beyond the interface itself, with a growing number of platforms now looking to integrate more conversational UI elements into their systems, in order to align with evolving habitual trends, which many now see as the future. TikTok is the latest to latch onto this, with a new “Customize Feed” option within your “For You” page settings that lets you enter in conversational guidance on what you want to see more, or less of, in-stream.
Be Anything But Regular – New Campaign from the Singapore Army
The ‘Anything but regular’ campaign challenges common misperceptions of army careers. Beyond typical impressions of a physically demanding, regimented, and male-dominated work environment, the campaign highlights exhilarating opportunities for adventure, personal development, and career advancement within Our Army for both men and women.
Celio Celebrates ‘Normal Men’ in ‘Seen on the Street’ Campaign
Celio, a men’s ready-to-wear brand in France, has again decided to celebrate ‘normal men’ with a brand new campaign. For over two years, Celio has been celebrating normal life. Men who don’t care about fashion and trends, who don’t want to be influencers or models, who simply want to feel comfortable in their lives and clothes. They fit comfortably in their shoes and are proud of it. In its new campaign, Celio has once again chosen to celebrate all those anonymous, regular everyday people.
Coca-Cola's Holiday Campaign Gets a Generative AI-Powered Makeover
Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. Built on the combined capabilities of GPT-4 and Dall-E 2, within a few clicks people can experiment with holiday-themed content, from selecting images to personalizing holiday greetings through generative AI-driven text capabilities, shareable across social platforms and WhatsApp.
We hope you enjoy this edition as much as we do!
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