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Social Media Bites #59

Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.


Instagram Tests New ‘Hype’ Option To Encourage Engagement With Stories

Instagram is testing out another way to encourage interaction within Stories with some users now seeing a new “Hype” option, which enables people to post comments to Stories that other users can also see in-stream. The default, at present, is that any replies to a Story are sent to the creator as a DM, but this will provide another interactive option.

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Meta Adds More Generative AI Elements, Including Post Prompts, And Image Creation In-Stream

Meta has announced new generative AI features, including in-stream visual creation options, AI post prompts, expanded availability of its virtual characters, and more. Its “Imagine” text-to-image tool is being made available in its own app, giving people another way to generate visuals. Meta’s AI systems will also now be able to highlight Reels in a chat.

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TikTok Shares Key Tips for Advertisers In ‘What’s Next’ Trend Report

TikTok has published its annual “What’s Next” prediction report, which provides insights into key trends of note for marketers, based on platform usage behaviours, user surveys, and internal research. TikTok’s 2024 prediction report highlights three overarching key trends that the TikTok team has identified as key pillars for brand engagement. Those three trends are: Curiosity Peaked – TikTok helps users discover new trends and topics of interest, Storytelling Unhinged – TikTok has introduced new forms of storytelling, and Bridging the Trust Gap – Brands can establish trust with their audience through TikTok clips.

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How Pizza Hut Transformed Itself In 2023 Using AI

Pizza Hut has started using AI-powered predictive tools to analyse large data sets, identify trends, and create more personalised marketing messages. The brand has also started utilising AI to create content such as marketing copies and visual assets which has further saved the brand money. In April, Pizza Hut Singapore launched its first AI-based value campaign, "Takeaway Pocket Pleasers". Last month, Pizza Hut Hong Kong launched its first AI deepfake campaign.

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OPPO Sends Phones Flying In New 3D OOH Campaign

OPPO has launched a new 3D out-of-home (OOH) advertising campaign in Singapore. Titled "The Champion Foldables, Reimagined", the campaign celebrates the brand's official sponsorship of the UEFA Champions League and the launch of the OPPO Find N3 phone series. As part of the 3D advertising campaign, a football and the Find N3 Flip will fly out of the screen in a 30-second advertisement. The out-of-home billboard is located at Ten Square, Landmark of Good @ 1 Short Street.

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The ‘Art of Release’ – Panadol Uses AI To Convert Pain Relief Expressions Into Visuals

Panadol has launched a new campaign that tries something different from the norm of pharmaceutical campaigns. Stepping away from a more rational appeal, the brand took a creative, emotional, and techy approach to the concept of pain relief.

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