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Social Media Bites #60

Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.


Report Finds Facebook And IG Reels Outperform TikTok Clips In Driving Views

While, at one stage, Stories had been the key driver of engagement for IG, Reels has now taken that crown. Based on an analysis of more than 1,300 brand IG and TikTok sister profiles, Emplifi found that Instagram Reels drove far more views, with longer Reels clips performing best. On Facebook, Reels are also outperforming regular video uploads by a significant margin.

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Instagram Provides New Stories Engagement Options With Custom ‘Add Yours’ Templates

Instagram is giving users the capacity to create their own “Add Yours” templates in the app, which will provide another way to spark engagement based on specific, selected parameters. You’ll now be able to create re-usable versions of your Stories formats, enabling you to put together custom quizzes, prompts, etc., based on existing in-stream tools.

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CapCut Adds New Features For Short-Form Video Editing

CapCut has updated its Long Video to Shorts editing functionality, which makes it easy to create short clips from your longer uploads. Users can upload a video that is more than one minute long but shorter than three hours. They can then choose the specific segment of the video they wish to convert, select from various durations, including “Auto”, “Less than 60 seconds”, “60-90 seconds”, and “90 seconds to 3 minutes”, and proceed to convert. CapCut’s also updated the UI, which will make it easier to further edit your short clips with CapCut’s range of customization options.

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Shopee Launches Documentary ‘Shopee Rai Lokal’ Featuring the Stories of Three Homegrown Sellers

Shopee has launched a short film documentary “Shopee Rai Lokal”  that follows the stories of three homegrown sellers who have shattered barriers and achieved success in e-commerce. The interviewees shared their personal stories of overcoming obstacles, starting small, and achieving sustained growth in their respective fields. “By sharing this documentary, we hope to inspire others to reach for their dreams online. We are also making it easy for Malaysians to shop local by spotlighting super star sellers and capturing their stories,” said Shopee Head of Marketing, Kenneth Soh.

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An ID Card That Represents Your True Identity from NYX Professional Makeup

NYX Professional Makeup has launched a new campaign that praises makeup as a marker of one’s identity with the launch of the “True ID Card” – ID cards that truly represent you. According to the campaign, for a majority of Gen Z, make-up is all about reflecting their true selves. With this market insight NYX Professional Makeup is distributing « True ID Cards » so that everyone can finally own their true identity.

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Sorry, Water: You Weren’t Made For This Says New Campaign From Gatorade

According to a new campaign from Gatorade, when it comes to intense and sweaty workouts, ‘Water wasn’t made for this’. Gatorade, a household name globally which was developed to meet the needs of athletes, has a long history of aligning itself to sweat and physical exertion. Beyond film, outdoor and social, ‘Water wasn’t made for this’ extends to ambient placements where exercisers sweat the most – at the top of a gruelling flight of stairs, on heavy kettlebells, pull-up bars and even at outdoor gyms. This campaign marks a bold new move for the brand.

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