Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
TikTok Launches 2024 Marketing Calendar To Assist In Your Planning
TikTok has published a new content planning guide for 2024, which includes all the key dates to be aware of, along with various pointers and notes, to assist in your campaign strategy. The guide takes a different approach to the usual content calendar templates, with more focus on how to make the most of specific events. As such, the guide includes both key dates and additional pointers on how to use TikTok’s various ad tools and functions.
A Simple Guide To B2B Social Media Marketing [Infographic]
The team from SEMRush have put together a new guide to B2B social media marketing, though most of the points noted here could be applied to any comprehensive social media strategy. You can check out the SEMRush blog for more in-depth insight into these tips.
How To Combine GA4 And Google Ads For Powerful Paid Search Results
Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated capabilities, Google Ads expert Charles Farina discussed the latest improvements in conversion tracking, audience analysis, and reporting at SMX Advanced.
Inspiration
Why You Need To Catch LTA's New Action Thriller Film On Electric Vehicles
The Land Transport Authority (LTA) has launched the first of a three-part film series that aims to educate Singaporeans about the readiness of supporting electric vehicle infrastructure in Singapore. Titled “Now Showing on Roads Near You”, the name of the campaign also puns on the language of cinema in our everyday lexicon to ensure electric vehicle readiness is hyper-visible to the public. Each film within the series will take on a different genre of cinema to touch on aspects of electric vehicle readiness that include the comprehensive charging infrastructure network across the country, its environmental benefits and the longevity of a full charge.
SG Arts And Culture Portal Releases Rap Song Starring Local Talent
Singapore’s biggest arts and culture content portal, Catch, has released a new music video to celebrate Singapore's arts and culture scene. Titled "Just Catch", the video is a rap-infused, beat-heavy exhortation that invites everyone in Singapore to immerse themselves in the plethora of arts and culture events the city has to offer. The music video is a call to action for all Singaporeans and visitors to explore and engage with the local arts scene. From theatre to photography, classical to contemporary, there's something for everyone. "Just Catch" is more than a song; it's an anthem that captures the spirit of celebration that defines Singaporean arts and culture.
Revolutionising Advertising: The Merger Of AI-Driven Mobile Event Spaces And DOOH
Digital out-of-home (DOOH) advertising has seen significant growth over the years, particularly in the APAC region. In fact, the medium reached US$8 billion in 2022, and it is expected this number will grow to reach US$18 billion by 2028, according to research group IMARC. It was also found that spending on outdoor advertising in the APAC region is projected to reach US$22.8 billion by 2024, a 33% increase YOY since 2021. It was also reported there are currently over one million screens across 80 media owners delivering more than 118 billion monthly impressions. With the rapid rise in digitalisation over the years, this number is only expected to grow. After all, DOOH is now not just a part of, but a big contributor to the omni-channel marketing mix.
We hope you enjoy this edition as much as we do!
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