JUST IN: Yay or nay? Meta Launches Threads - A Twitter Copycat Read more.

Social Media Bites #64

Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.


 Instagram’s Testing Carousel Posts Within the Reels Stream

Currently testing with some users, Instagram is working on carousels within Reels, which will enable users to post multiple videos and/or still images in a single Reels post. No word from Instagram as to when this will be fully rolled out, but the UI looks pretty polished, and some brands are already testing out the option in-stream.

Keep Reading

Meta Prompts Advertisers to Purchase Boosted Posts on Desktop To Avoid Apple Fees

As of Feb 2024, Apple will begin charging iOS users a 30% service charge on boosted posts when they’re purchased in app, which Meta is pushing onto buyers, as opposed to absorbing that extra cost. Meta: “To support the millions of small businesses that use boosted posts on Facebook and Instagram, advertisers can now go to Instagram.com and Facebook.com on mobile and desktop to boost their content and avoid a 30% Apple service charge.”

Keep Reading

Instagram Adds ‘People You Follow’ Filter for DMs

Instagram has added a new DM filter option for creators, which will enable you to filter your inbox to only messages from profiles that you follow in the app. The new “People you follow” option will enable you to prioritise DMs from only the profiles that you’ve chosen to follow, which could make it easier to prioritise personal connections.

Keep Reading


adidas Uses Neuroscience to Tackle Negative Pressure in New Campaign

Athletic shoes and apparel brand adidas has unveiled a new campaign titled "You got this". The campaign aims to tackle the negative impact of pressure in performance. Kicking off the campaign, is a film dedicated to celebrating athletes dealing with pressure. Set against Queen's Under Pressure featuring David Bowie, the film reveals the pressure athletes experience and some of the featured athletes' most high-stake moments in sports. The film ends with a rallying cry "You got this".

Keep Reading

A Cautionary Tale on Having No ‘Plan B’ When You Get Sick and Can’t Work

Highlighting the importance of living your life with a plan B in place, Partners Life has launched ‘The Heist’, the latest iteration of its ‘Get Life Right’ brand platform. The campaign highlights the consequences of not having income protection coverage and provokes the audience to think of income protection as a plan b, rather than facing the alternative, like we see here, and being forced into taking desperate measures to stay afloat. It uses a bit of dark humour to get the point across.

Keep Reading

Mandai Makes Foray Into the Fashion World

Mandai Wildlife Group is stomping into the fashion space with the launch of its eco-friendly Good Threads capsule collection. The 200-piece apparel collection is part of its "Choose good with Mandai" that aims to raise awareness about how individuals can collectively protect nature and wildlife when they decide on what to wear for the day.

Keep Reading

We hope you enjoy this edition as much as we do!
Copyright © 2022 Wild Advertising & Marketing, All rights reserved. Weekly Social Bites.