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Social Media Bites #65

Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.


New Report Looks at Social Platform Performance Benchmarks for Brands

The latest Social Media Benchmarks report from Rival IQ can help to provide some additional context to whether the performance declines that you’re seeing are a result of your strategy failing to deliver, or the platforms reducing reach and engagement. It also provides insights into the average engagement rates that brands in various industries are seeing across all of the major apps.

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Meta Prompts Advertisers to Purchase Boosted Posts on Desktop To Avoid Apple Fees

As of Feb 2024, Apple will begin charging iOS users a 30% service charge on boosted posts when they’re purchased in app, which Meta is pushing onto buyers, as opposed to absorbing that extra cost. Meta: “To support the millions of small businesses that use boosted posts on Facebook and Instagram, advertisers can now go to Instagram.com and Facebook.com on mobile and desktop to boost their content and avoid a 30% Apple service charge.”

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Instagram Highlights High-Performing Brand Marketing Concepts [Infographic]

Instagram’s team has provided a new overview of concepts for your IG marketing pitch, which includes a range of base plans to build your brand message around. And while most of these are fairly common, it is worth noting in an Instagram context, and applying, where relevant, to your brand. These storytelling themes include: Overcoming the Monster, Rags to Riches, The Quest etc.

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Campaign Encourages Singaporeans to Be Skilled for the Future

SkillsFuture Singapore (SSG)’s newest campaign is taglined “Be Skilled for the Future ” and aims to shift attitudes toward upskilling and reskilling, stressing the need to learn continuously. This campaign is in line with SSG’s mission to support Singaporeans in their upskilling and reskilling efforts. SSG offers various grants and subsidies and collaborates with partners to provide different courses and career transition programs to help expand the career options of Singaporeans.

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IKEA’s Everywhere Campaign Transforms Places Into IKEA Stores

In IKEA’s new campaign, the brand did something that’s never been done before: turn every place possible into an IKEA store. The #IKEA Everywhere campaign places actual products in public places. Restaurants weren’t just meant for delicious dining but shopping as well. Nail salons became Filipinos’ one stop shop for manicure, pedicure, and browsing through IKEA favourites. Even gyms, clinics, and beaches were turned into stores.

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Prime Video ‘Poacher’ Series Launches Hard-hitting Marketing Campaign

Leading up to the global premiere of the Amazon Original Series Poacher, which sheds light on the extensive scale of ivory poaching, based on a real-life case that took place in Kerala in 2015, the streaming giant has launched a hard-hitting marketing campaign in India. Through strategic initiatives designed to ignite intrigue and awareness, and to build dialogue the streaming service has created life-sized installations in prominent locations across the country promoting the series while also shining an important light on the problem of poaching.

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