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Social Media Bites #68

Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.


Facebook Launches an Updated Vertical Video Display and Recommendations Algorithm

The TikTok-ification of social media more broadly continues, with Facebook rolling out a new, consistent full-screen video player, which will see all videos posted to the app expand to the TikTok-like vertical format. Meta: “When you tap on a video anywhere on the Facebook app, you’ll now consistently see a fullscreen, vertically oriented video. Previously, depending on the length of the video or where you were watching, you may have seen horizontal videos or videos that played in a Feed-like player.”

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Meta Advertisers Report System Glitches Are Pushing up Ad Prices

As per Bloomberg: “[Meta’s ad system] has been hampered by major performance issues, according to numerous marketers. The cost of running ad campaigns is up significantly, while results are mixed and ensuing sales are down — and there has been no formal explanation from the company, ad buyers say.” 

Various marketers have shared their concerns about this in recent months, which has seen CPMs rise “by a factor of three”, according to additional reporting by Search Engine Land. Meta has acknowledged that it has seen some issues with ad delivery, though it doesn’t think the problems are widespread.

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Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value

“Follower counts matter less than view and like counts. I understand why people focus so much on follower counts; they're prominent and they're easy to find. But if you actually want to get a sense for how relevant an account is, look at how many likes they get per post and how many views per reel instead,” Adam Mosseri, Head of Instagram.

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‘Maybe it’s a Sign’ Mammogram Campaign Visually Delivers its Important Message

The Breast Cancer Foundation NZ (BCFNZ) has launched a new mammogram awareness campaign that aims to create an always-on reminder. Seeing breasts everywhere?  Maybe it’s a sign. Live now, the  campaign has deployed images of breast-like objects across Aotearoa and on social media with a simple call to action; Book your mammogram.

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Because You Need it by Yesterday – DHL Launches New Campaign

DHL has unveiled a new campaign that delivers on the seemingly impossible: sending a parcel back in time. The transcontinental performance aims to highlight DHL’s speed and reliability.

In a display of logistics and creativity, the latest stunt from DHL reveals a heartwarming story where a grandfather sends his granddaughter’s birthday gift from Tokyo on January 26th, and thanks to DHL and the International Date Line, it arrives in Los Angeles on January 25th – her actual birthday.

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Safari Launches ‘Second Life’ Campaign Bridging Generational Gap

Popular second-hand clothing store SAFARI has launched “SECOND LIFE,” a social commerce platform created to help pass on pre-loved treasured clothing to the next fashion generation in a meaningful way. 

Japan is the world’s third-largest clothing market and there is growing interest in vintage fashion, especially considering sustainability concerns around the fast-fashion industry. There is also a tradition in Japan called “Shukatsu” or end-of-life decluttering, where the elderly let go of excess items. The market value of these discarded items is estimated to exceed one trillion yen, indicating a significant business opportunity.

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