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Social Media Bites #69

Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.


Meta Brings Advanced AI Chatbot to All of its Apps

With major investment in AI, and significant resources at its disposal, Meta’s now making a bigger move to challenge OpenAI, and others, within the generative AI space. Users of Facebook, Instagram, WhatsApp and Messenger will be able to access Meta’s next-level generative AI assistant direct in the search bar of each app.

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Instagram Adds New Options for Creator Subscriptions

Instagram has announced that it’s now facilitating over 2 million creator subscriptions in the app, providing more opportunities for people to make money doing what they love via IG. First off, Instagram’s rolling out new data for creators, with sticker tap insight. The platform’s also expanding its subscription stories teaser display, which will show non-subscribers when a creator has posted subscriber-only content, giving them the option to sign-up to view.

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YouTube Launches Premium Placement Option for Shorts Ads

YouTube’s looking to help advertisers ensure prime placement for their Shorts ads, with a new “YouTube Select Shorts” option, that’ll enable brands to place their ads alongside top Shorts content in various categories such as Entertainment, Beauty, Fashion & Lifestyle, Food & Recipes, Gaming, and Automotive.

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Singapore Calls on People to Help Save Water in New Campaign

Singapore’s National Water Agency, PUB launched a new campaign encouraging Singaporeans to conserve more water. Based on the idea that every act can make a difference, the refreshed campaign tagline, “Save water. Big ways, small ways. All OK!”,  aims to spur people across the nation to play their part in building a sustainable water future for Singapore. From simple actions like turning off the tap whilst brushing your teeth, to recycling and reusing rice water, or making a more conscious effort to purchase water-efficient products, the campaign highlights that each action, no matter how big or small, matters.

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7-Eleven Malaysia Launches New Hip-Hop Brand Campaign

With 7-Eleven looking to regain relevance in the hearts and minds of a new generation of Malaysian consumers starting this year, the brand launched a music video that would appeal to the youth. Titled ‘Senang Lenang Dengan 7-Eleven’ (Easy Peasy With 7-Eleven), the animation-mixed-live-action music video and hip-hop track were entirely produced from scratch. The campaign also unveiled Even as the retail giant’s new brand ambassador.

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Nestlé ‘Unforgettable Recipes’ Aims to Help Alzheimer’s Patients Retrieve Memories

Based on studies that reveal sharing meals creates affective memories powerful enough to make people diagnosed with Alzheimer’s relive moments, Nestlé has launched the experiment “Unforgettable Recipes.” “The campaign highlights the power that recipes have to establish deep connections between people, reviving memories and emotions and shaping experiences that last a lifetime. It reinforces the purpose of Nestlé Recipes, which has connected people emotionally through food for more than 60 years”, said Ionah Kochen, vice president of marketing and communications at Nestlé.

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We hope you enjoy this edition as much as we do!
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