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Weekly Social Media Bites #9

Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.

Social

How TikTok's Friends Tab Works And Why Discover Fans Aren't Happy

TikTok is continuing to expand availability of its ‘Friends’ tab even though many users seem to prefer and want to keep hold of the ‘Discover’ button. TikTok has been making a number of changes lately, many of which are designed to foster a safer and more inclusive experience on the platform. It would seem that the addition of the Friends tab is also designed to help with this goal by making it easier to see videos from familiar creators and accounts.

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Instagram Tests New, Full-Screen, Scrollable Display Of Posts And Reels

As reported by TechCrunch, Instagram has launched an initial test of a new, full-screen variation of its main feed display, which makes IG content look a lot more like TikTok, leaning into the latest usage trends. Instagram has said that it’s working to align its content feed around Reels, given the popularity of the format, while just last week, Meta noted that Reels already makes up more than 20% of the time people spend on Instagram.

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YouTube Launches Updated Green Screen Option for Shorts, Expanding Creative Potential

As the popularity of short-form video continues to rise, YouTube is adding some new features for Shorts that will open up new creative options in the app. First off, YouTube’s expanding its current Green Screen option in Shorts, which will now enable creators to use any eligible YouTube video or Short as the background for their Shorts clips. As explained by YouTube: “You can create using both the audio + video or video-only if you choose to mute the audio. To use Green Screen, just select Create > Green Screen on the menu of options under the video you’re watching or press the 3-dot menu in the Shorts player and select Green Screen. The max length you can create with is 60 seconds.”

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Inspiration

Prudential Asia Creates 2 Versions Of Same Ad, One With Same-Sex Couple One Without

Prudential has featured a same-sex couple with a child in its latest campaign video "Made for Every Family", which showcases the diverse types of families. The campaign video featured the couple and their child, along with the text "family". Looking to bust the myth of a "typical" family, in addition to nuclear families, the video also featured extended families, families with adoptive children as well as cohabiting couples.

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Museum Exhibit Encourages Touching the Art to Feel Signs of Breast Cancer

Don't touch the artwork is the first rule of any museum. Imagine visiting an exhibit where touching is not only encouraged, it's the basis of the entire display? "The Art of Self Examination" was displayed in the Hispanic American Museum of Art Isaac Fernández Blanco in Buenos Aires. It's the latest collaboration from David Buenos Aires and MACMA, an Argentinian-based breast cancer nonprofit. The campaign is based on an article from The Lancet magazine, plus the work of Dr. Liliana Sosa, who noted that models in Rembrandt's Bathsheba Holding King David's Letter, Rubens' The Three Graces and Rafael's La Fornarina showed potential signs of breast cancer.

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ANZ Launches Funny New Ad Poking Fun At Exaggerated, Over-The-Top Storylines

ANZ has launched a comical ‘Simpler Home Loans’ campaign, pitching their new package-free offering, that pokes fun at common tropes seen in overblown fashion-style ads with exaggerated storylines and over-the-top techniques often seen on screen. “A man stares down a stag and then floats in the air in his bedroom…,” said Tom Martin, CCO & partner at Special.“Advertising itself has a way of sometimes getting a bit too convoluted and complex for its own good, so railing against that seemed like the perfect way to highlight that ANZ home loans have now taken a much more simplified approach with their offering.”

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We hope you enjoy this edition as much as we do!
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