Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Instagram unveils Edits, a video editing app to rival CapCut
Instagram has announced Edits, a free video editing app offering tools like filters, voice effects, AI animations, and performance insights for Instagram Reels. Users can film up to 10-minute videos, track early ideas, and share drafts, with the app launching on iOS in February and Android soon after. While similar to CapCut, Instagram says Edits will offer broader features and a more idea-focused workflow to attract creators across platforms.
YouTube Adds Video Title Testing Option in Studio
YouTube is expanding its “Test and Compare” tool in Studio, now letting more users test both thumbnails and video titles to optimise content performance. Creators can upload up to three thumbnails, with YouTube selecting the best based on watch time, and a similar method is being trialled for titles. This update mirrors strategies used by top creators like MrBeast, who test multiple thumbnail and title variations to boost engagement.
TikTok Adds Scheduling Options in Post Composer
TikTok now lets creators schedule posts directly in the in-app composer, allowing them to set a date and time without using external tools. While scheduling was already available through TikTok Studio and third-party platforms, this update adds convenience and streamlines content planning. It’s a minor but useful feature, especially for creators aiming to post at peak engagement times.
Inspiration
Fisherman’s Friend is ‘chope-ing’ hearts (and tables) this SG60
Fisherman’s Friend is celebrating Singapore’s hawker culture with its “Chope first, soothe after” campaign, offering free lozenges and limited-edition “chope” cards via a chatbot at seven hawker centres. Shoppers spending SG$4 or more can win exclusive memorabilia and enter prize draws. Similarly, tissue brand Nufresh used hygiene-themed wipes disguised as seat savers to combine humour and product education. Both campaigns creatively connect with consumers through local customs and interactive experiences.
KFC Gives Gundam Anime a Flavorful Twist for 30th Anniversary Campaign
KFC Hong Kong has launched a Gundam Wing: Endless Waltz-themed campaign celebrating the franchise’s 30th anniversary, blending anime storytelling with its “Take a Krispy break” message. Highlights include a themed flagship store in Causeway Bay, a commercial featuring Gundam pilots taking a break, and exclusive merchandise like a 3D Wing Gundam Zero bucket. Running across Hong Kong and Macau, the campaign taps into fan culture to build a playful connection with consumers.
Cheetos makes a mischievous comeback in Indonesia
Cheetos is making a mischievous return to Indonesia in early 2025, reintroducing its Cheese and Cheesy Roasted Corn flavours with the bold message, “Mischief is back.” The horror-comedy themed ad features a father playfully stealing snacks from his kids, capturing the fun, cheeky spirit of the brand. Tapping into Indonesians’ love for horror films and family bonding, the campaign aims to spark playful moments and bring Cheetos back into homes nationwide.
We hope you enjoy this edition as much as we do!
Copyright © 2022 Wild Advertising & Marketing, All rights reserved. Weekly Social Bites.