Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
X Touts Better Looking Ad Formats, and Improved Targeting Systems
X has introduced new ad rules, limiting emojis to one per post and removing hashtags to create cleaner, more “premium” in-stream ads. While Elon Musk’s aesthetic preferences appear to drive these changes, X claims ads will look better and perform more effectively, despite offering no supporting data. Ads will also be rated with an aesthetic score that affects pricing, alongside AI-driven targeting and performance tools, though the real impact remains to be seen.
Edits Gets More Creative Options, Including New Fonts and Audio Tools
Meta has updated its video editing app Edits with extended audio options, silence-cutting tools, more fonts, and improved visuals. Users can import audio, preview transitions, and save drafts to Instagram DMs. Navigation across saved clips is now smoother, making editing more intuitive. While these features boost its appeal, there’s concern that some tools, especially AI-powered ones, may eventually require payment.
TikTok Announces Expanded Launch of its Version of Community Notes
TikTok is expanding “Footnotes,” its version of Community Notes, enabling users to add context to videos and clarify misinformation. In U.S. pilot testing, selected users can write and rate notes, which appear when rated helpful. Like X’s version, Footnotes aim to be politically neutral by only showing notes when users with opposing views agree, though this limits their impact on divisive topics. Still, studies show such systems help reduce misinformation, and TikTok’s added moderation provides another safeguard
Inspiration
SGSecure Hijacks Feeds With Terrifying What-ifs From Everyday Moments
MHA has launched a hard-hitting social campaign under SGSecure, using everyday-style reels that take sudden, terrifying turns to remind the public that terrorism can strike anytime. The three short videos, set during a family dinner, a street “fit check,” and a school project, each end in chaos, reinforcing the call to “Stay alert. Stay united. Stay strong.” Rolled out across social media, the campaign asks, “Would I have noticed?”, urging Singaporeans to build situational awareness and emergency readiness. It follows earlier efforts encouraging citizens to act swiftly, resist misinformation, and stay vigilant.
‘Heritage ust evolve’: Ya Kun’s Director Of Branding On Keeping Kopitiam Culture Fresh
A heritage breakfast brand and a global fashion label might seem an odd match, but for Jesher Loi of Ya Kun Kaya Toast, such partnerships keep tradition fresh. This SG60, Ya Kun teams up with UNIQLO for a limited-edition UTme! T-shirt collection celebrating kopitiam culture through six designs co-created with local illustrator Xin Li. Drawing from rituals like ordering “kopi siew dai,” the shirts honour nostalgia while embracing everyday joy. For Loi, the collaboration mirrors Ya Kun’s ethos of doing “simple things well,” connecting generations through food, fashion, and storytelling.
Superman Enters the Soft Drink Universe in Mirinda Campaign in Vietnam
Mirinda Vietnam has teamed up with Superman for a new campaign called “Unleash Your Superpower of Fun,” blending the superhero’s iconic image with the brand’s playful spirit. The launch featured a mysterious red cape teaser and five limited-edition collectible cans, sparking nationwide excitement. Central to the campaign was an interactive AI experience where fans could discover their superhero persona and win exclusive prizes, culminating in a premiere event with live performances. This collaboration aims to connect flavour, fandom, and fun, inspiring a new generation to dream big and live boldly.
We hope you enjoy this edition as much as we do!
Copyright © 2022 Wild Advertising & Marketing, All rights reserved. Weekly Social Bites.