Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
TikTok Adds AI Avatar Stickers, Expanding its AI Toolset
TikTok has added an AI-generated sticker option that lets users merge their avatar with an emoji, adding to its growing suite of AI tools. While small, the update reflects TikTok’s broader AI ambitions, with parent company ByteDance investing heavily in features first seen on Douyin, such as AI editing effects, text-to-video, chatbots, and advanced livestream avatars. Douyin is also expanding into eCommerce and food delivery, hinting at possible future TikTok features, making stickers a playful glimpse into bigger AI integrations ahead.
Meta Provides Tips on How To Optimize Ads With Its AI Systems
Meta has shared tips to boost Facebook and Instagram ads this holiday season, highlighting AI targeting tools that have driven up to 5% more conversions on Instagram and 3% on Facebook. It recommends using all placements via Advantage+, letting AI optimise budgets and creatives for each placement, while noting placement controls may limit results. The platform also encourages testing new creative formats to maximise seasonal engagement.
YouTube Adds CTA Promote Options, Allows More Images in Community Posts
YouTube has rolled out updates giving creators more control and flexibility. Community Posts can now include up to 10 images, while Studio Editor can reprocess auto-dubbed videos after edits for improved multilingual accuracy. Auto-dubbing is expanding to more users, with manual multi-language caption editing coming later this year. YouTube Promote now offers more granular CTA options for campaigns driving website visits. Overall, these changes give creators better tools to manage, localise, and promote content directly on the platform.
Inspiration
Meta Joins SPF And NCPC To Beat Scammers At Their Own Game
Meta has partnered with the Singapore Police Force, the National Crime Prevention Council, the Cyber Security Agency, and EYEYAH! to launch a campaign raising awareness of common scams, highlighting seven prevalent types in Singapore. The interactive EYEYAH! experience helps users spot red flags, while Meta shares tips like using ScamShield, enabling two-factor authentication, and reporting suspicious accounts. Local creators and pop-up events support the campaign, building on Meta’s ongoing efforts to strengthen online safety.
Thai Health Launches Latest Anti E-Cigarette Film Via Grey Thailand and Mum Films
Grey Thailand, in collaboration with Mum Films, has released “Wonderful World” for the Thai Health Promotion Foundation’s 2025 anti e-cigarette campaign, “Good Looking Doesn’t Mean Harmless.” The film targets the rising appeal of vaping among Thai youth, highlighting how sleek vape designs mask serious health risks. Using bold storytelling and striking visuals, it challenges the perception that vaping is harmless or “cool,” urging young people to reconsider their choices and prioritise their well-being.
Singapore Turns 60. Here's How Brands Are Celebrating
Singapore turns 60 this year, and brands are celebrating with a mix of nostalgia and creativity. Carlsberg fused kopitiam culture with streetwear in Retro Reimagined, while McCann launched a new anthem in Dream Big. Marina Bay Sands offered a cinematic tribute in Nothing Comes By Chance. TikTok’s SG Amplified spotlighted creators, while Gardenia rolled out heritage-inspired loaves and a short film. SIA marked the milestone with perks and fundraising in Celebrating with Singapore, while Scoot promoted family travel in Pushing Boundaries.
We hope you enjoy this edition as much as we do!
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