Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Instagram Now Lets Creators Link Multiple Reels In A Series
Instagram now lets creators link multiple reels into a series, making it easier for viewers to follow related content. Useful for storytelling or grouping similar videos, creators can link reels via captions or the overflow menu, with viewers navigating to the next reel using a new button. Instagram says the feature, highly requested, boosts storytelling, watch time, and follower conversion. While not a major change, it helps creators and audiences discover and engage with connected content.
WhatsApp Adds AI-Powered Suggestions For DMs
WhatsApp has launched an AI-powered “Writing Help” feature that suggests ways to improve messages in tones like professional, funny, or supportive. It lets users refine how they express themselves while keeping content private. Though some see it as counterintuitive for a social app, it mirrors similar AI tools on other platforms. Users can access it by tapping the new pencil icon in the message composer.
X Tests Alternative Way To View Quote Posts
X is testing a new “View quotes” link in the post options, letting users see discussions beyond direct replies without tapping the repost icon. X head of product Nikita Bier says it helps “surface some of the best content” and is part of his efforts to boost engagement. Bier has also updated screenshot sharing, fixed timeline refresh bugs, expanded cashtags, and improved communication with @grok. These incremental updates may collectively enhance the X experience.
Inspiration
Maggi Gaming IRL: Bringing Video Game Food To Real Life With Flavor, Fun, And Fandom
Maggi’s #maGGiGamingIRL campaign turns in-game dishes into real-world recipes with bold flavors and gamer “buffs,” using Maggi seasonings, sauces, and quick-cook meals. Pop culture icon Alodia Gosiengfiao launched the campaign by recreating action RPG dishes with a “Maggi-fied” twist, joined by streamers Dimpsss, Nikkinikki, and Een. Gamers can share creations with #maGGiGamingIRL, download recipes, and compete for UniPin top-ups and livestream giveaways, bringing flavor, fun, and fandom from pixel to plate.
KitKat And Spotify Unite To ‘Break the Loop’ In Music
Nestlé KitKat has partnered with Spotify for the ‘Break the Loop’ campaign, starring Bollywood icon Ayushmann Khurrana, to help consumers escape repetitive music routines. Specially designed KitKat packs let users scan to unlock personalized Spotify soundtracks, discovering fresh songs based on their listening habits. The campaign, spanning YouTube, Meta, Spotify in-app audio, outdoor media, and social content, turns everyday music breaks into playful moments of discovery, giving KitKat’s “Have a break” message a new twist.
RSAF Launches Mobile-First Recruitment Experience
“Find Your Squad. Find Your #AboveAll,” a mobile-first recruitment campaign for the Republic of Singapore Air Force (RSAF) that engages Gen Z. Developed with UNIT9, the experience lets friends sync phones to collaboratively influence a mission-based story, highlighting teamwork and every role’s importance. On TikTok, users can join missions, tag friends, and engage in an interactive journey, emphasizing collaboration and community as central to the force’s values.
We hope you enjoy this edition as much as we do!
Copyright © 2022 Wild Advertising & Marketing, All rights reserved. Weekly Social Bites.