Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Instagram Reaches 3B Users, Launches New UI
Instagram has become Meta’s third app to hit 3 billion users, joining Facebook and WhatsApp. To mark the milestone, IG is testing a Reels feature that lets users edit topic preferences, while also rolling out a UI update moving DMs to the bottom bar for easier access. The changes highlight Reels’ growing dominance in the app.
WhatsApp Rolls Out In-Stream Translation for Messages
WhatsApp is rolling out in-chat message translations, allowing users to convert texts into other languages while keeping them encrypted on-device. Android users can even enable automatic translations for whole chats. Launching first in select languages, the feature supports 6 on Android and over 19 on iPhone, boosting cross-language communication for users and brands alike.
X Adds Option To Pay for Extra Post Reach In-Stream
X has launched a holiday marketing hub with webinars and tips to improve ad performance, now powered by Grok AI. The platform stresses short, authentic ads with clear CTAs, mobile-friendly visuals, and limited distractions (no hashtags, minimal emojis). Aesthetic quality also impacts reach, while using varied ad formats and video is encouraged to boost holiday campaign results.
Inspiration
SG Enable Urges Singaporeans To Look Beyond Disabilities
SG Enable have launched “Would you care?”, a campaign urging Singaporeans to look beyond disabilities through a film showing lived experiences and moments of empathy. Running across multiple platforms, it includes co-created social content. Separately, “MINDS’ My way” campaign spotlights three inspiring individuals with intellectual disabilities, celebrating resilience and inclusion.
LEGO And Nike Transform Playtime With Innovative Playground Concept In Shanghai
LEGO China launched its Build the Change workshop, where children designed ideas using LEGO bricks, inspiring a collaboration with Nike under its Move to Zero programme. Together, they reimagined playgrounds, debuting at a Shanghai primary school where students explored sports like LEGO, building through creativity, experimentation, and play.
Monkey See, Monkey Do: Kipling Unleashes Playfulness In Global Campaign
Kipling has launched its FW25 collection with Follow your monkey, a global campaign celebrating its iconic mascot. A playful film shows the monkey keychain sparking joy across a city, embodying Kipling’s carefree spirit. The collection, featuring standout Wild leopard prints, balances practicality with bold style, reinforcing the brand’s adventurous, spontaneous identity.
We hope you enjoy this edition as much as we do!
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