Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
TikTok Announces Improvements to Its AI-Powered Smart+ Ad Campaigns
TikTok has enhanced its Smart+ ads and tracking tools, letting advertisers customise or automate targeting, budgets, and creatives using AI. New Symphony tools offer suggested creatives and automatic enhancements, while a GMV Max dashboard and assisted conversion tracking provide deeper insights into campaign performance and ad impact beyond last-click conversions.
OpenAI Is Launching The Sora App, Its Own TikTok Competitor, Alongside The Sora 2 Model
OpenAI has introduced Sora 2, a new AI model that generates highly realistic audio and video, along with a social app called Sora where users can share AI-made clips in a TikTok-style feed. The model enhances physics and realism, while its “cameos” feature lets verified users insert themselves or friends into videos. The invite-only app launches free in the U.S. and Canada, with paid options later. Despite the innovation, concerns persist around likeness rights and user safety in AI-generated content.
Google Provides Insights Into Latest Halloween Search Trends
Google’s 2025 Frightgeist report reveals the top Halloween search trends, from costumes and make-up to décor and dog outfits. This year’s hits include “K-Pop Demon Hunters,” Labubu, Elphaba from Wicked, and The Lorax. The interactive U.S.-only map shows trending costumes by state, while new décor insights highlight the enduring popularity of the 12-foot skeleton—offering plenty of inspiration for Halloween fans and marketers alike.
Inspiration
UNIQLO Turns Old Chang Kee’s Iconic Puff Into Wearable Street Style
UNIQLO Singapore is collaborating with Old Chang Kee on a limited-edition collection of UTme! T-shirts and embroidery designs celebrating local culinary heritage, launching 17 October. Select designs and exclusive in-store experiences will be available at UTme! stores in Orchard Central, Jewel Changi Airport, and VivoCity. The partnership continues UNIQLO’s tradition of celebrating local culture, following its recent Ya Kun Kaya Toast collaboration.
The AAMI Driving Test
AAMI has launched The AAMI Driving Test (ADT), a national road safety initiative created by Leo Australia that rewards good driving instead of penalising bad habits. Debuting at the AFL Grand Final, the six-month campaign invites Australians aged 18 and over to compete via the AAMI app, using telematics to track behaviours like speeding and phone use. Online leaderboards and data-driven media placements fuel friendly rivalries between groups, while prizes and monthly draws keep participation high until the competition ends in February 2026.
KFC Launches a Playful Romantic Campaign Film for ‘Sweet Tokyo’
KFC’s new “Sweet Tokyo” campaign, directed by Hiroshi Kikuchi, combines absurdist comedy and dynamic action to promote its limited-edition Sweet Tokyo range. Filmed in Tokyo’s Shinjuku district, the ad tells a playful love story between KFC’s Hot & Crispy chicken and Sweet Teriyaki sauce. The campaign also features a world-first vending machine in Sydney offering free Sweet Tokyo products, with social media clues guiding fans to its secret location.
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