Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Meta Replaces Staff With AI, Continues To Spend Big On Development
Meta is replacing staff with AI, fulfilling CEO Mark Zuckerberg’s plan to automate mid-level roles. Business Insider reports its risk division is shifting to AI systems, causing job cuts, alongside 600 cuts from “Superintelligence Labs.” The company says this boosts efficiency and streamlines decisions, but concerns remain about reduced human oversight and the risks of rapid automation.
YouTube Shares More Info on Its ‘Ask Studio’ AI Bot
YouTube’s new “Ask Studio” is an AI chatbot in YouTube Studio that helps creators analyse channel data and generate content ideas. It offers real-time, conversational insights on performance, audience sentiment, and video optimisation. Currently available to select U.S. creators, YouTube plans global expansion, reflecting its push toward AI-assisted, interactive content creation tools.
TikTok Shares Pointers On Successful AI Adoption For Marketers
TikTok partnered with marketing agency Lunar Solar Group to share tips on integrating AI into marketing. Rather than replacing humans, AI should complement creativity and insight—enhancing audience targeting and content ideation. The guide also highlights TikTok’s AI tools like Smart+ ads and Symphony. More details and case studies are available in TikTok’s “AI Advantage: Agency Playbook.”
Inspiration
Heineken Takes A Swing At AI Friendships With Cheeky OOH Ad
Heineken’s new #SocialOffSocials campaign humorously responds to the rise of AI companionship by urging people to make real connections over a beer. It features a “wearable tech” bottle opener necklace and the tagline “The best way to make a friend is over a beer.” Launched in New York, the campaign encourages offline bonding amid growing digital fatigue and AI “friend” backlash.
Royal Caribbean Sets Sail With Nathan Hartono’s New Track
Royal Caribbean has teamed up with Singaporean singer Nathan Hartono to celebrate the return of “Ovation of the Seas” to Singapore with a bespoke song, “Come on Board with Me.” The collaboration highlights Singapore’s role as a travel hub and captures the spirit of exploration through music. Guests can hear the track onboard during sailings from October 2025 to March 2026.
Orchard Road Descends Into Nightmare In IT Series Activation
Ahead of IT: Welcome to Derry’s premiere on 27 October, Warner Bros. transformed Orchard Road into a chilling Derry, Maine, with digital bus shelters, projections, and a sinister Somerset linkway. On 23 October, eerie 1960s wanderers carrying red balloons roamed the streets, sparking buzz online and offline. The activation coincides with Halloween and reflects Warner Bros.’ trend of immersive horror campaigns across Southeast Asia.
We hope you enjoy this edition as much as we do!
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