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Social Media Bites #72

Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.


Instagram Says Using Certain CTAs Can Impact Post Reach

Instagram has advised against using tactics that explicitly ask for engagement on social media, such as requesting specific comments, shares, or tags. Instead, it suggests fostering genuine discussions through open-ended questions and calls to action that encourage meaningful interaction. However, it should be noted that adopting this approach may require adjustments in how automation tools are used.

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TikTok Publishes Guide to Father’s Day Promotions

Father’s Day is coming up in a couple of weeks (June 16th), and TikTok has published a new guide to help marketers tap into the potential of the app for their Father’s Day tie-in promotions. Some of the key elements include notes on the content that resonates best around Father’s Day, and specific tips on how to explore and uncover the most relevant trends for your business.

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Study Shows Young Consumers Are Increasingly Turning to Social for Discovery

While it likely comes as no surprise to learn that younger audiences are far more likely than older groups to use social platforms for product discovery, it is interesting to know what people are searching for, specifically, within social platforms, and what they still turn to Google for when in need. That’s what the team from Forbes Advisor sought to find out in their latest study, for which they partnered with Talker Research to survey 2,000 U.S. internet users to get their insights into their evolving discovery behaviours. The main finding? Young people are increasingly using social apps,TikTok and Instagram in particular, for business discovery purposes.

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Cat Takes off for South Korea, Family Follows in New Campaign from Kiwibank 

Kiwibank has launched the next iteration of the 2023 Grand Effie winning ‘This is Kiwi’ platform. The campaign takes inspiration from real stories to show how Kiwibank’s expertise can help consumers be better off. This story focuses on a Kiwi family who are busy saving for a holiday when Brutus, their adventurous cat, goes missing. He’s stowed away on a ship to South Korea. However, thanks to the family’s committed saving habits via Kiwibank, they pivot their plans to get Brutus back and enjoy a holiday in South Korea at the same time.

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‘Optimism Your Feed’ – LG Launches Campaign to Bring More Positivity to Social Media

In an effort to help users bring more optimism to their social media experience, LG Electronics (LG) launched a global campaign called ‘Optimism your feed,’ which invites people to proactively engage with positive and inspiring content on their feeds. “As a customer-focused brand, LG is a passionate champion of optimism. We aim to create positive changes in people’s lives by being intentional with our positive activities both online and in the real world,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “In the AI era, LG remains committed to our unwavering promise of ‘Life’s Good.’ We will continue to enhance our customers’ lives with a human-centric approach, fostering hope for a better future.”

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Slide Into Smoothness With Heineken Silver Campaign in Vietnam

As part of a football campaign, Heineken Vietnam has connected football’s most epic celebratory knee slides with the taste of Heineken Silver in a campaign called ‘Enjoy the Smoothness’. ‘Enjoy the Smoothness’ works like this: during live football matches, for every goal celebrated with a player sliding smoothly, Heineken rewards fans with real-time discounts of Heineken Silver, delivered instantly by Grab. To make this possible, they created a custom machine learning model combining two data sets, then used visual data analysis to detect when the slides started and ended. They also used live player data from the matches to calculate the distance of each player’s slide. The longer the slide, the bigger the discount.

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