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Social Media Bites #73

Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.


Instagram Tests Creator Insights Profile Performance Overview for Brands

Instagram is adding another way to help creators establish partnerships with brands, this time via a new “Creator Insights” display on their profile. “Creator Insights” provides a snapshot of the creator’s account performance over the last 30 days. The metrics available in the basic display are Follower growth, Accounts reached and Accounts engaged. This makes it easier for business profiles to get an assessment of how prominent and active a creator’s account has been.

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YouTube Tests QR Codes for Channels, User-Generated Shorts Effects

YouTube is adding QR codes for channels which will make it more convenient for people to share their channels with others, facilitating faster connection. YouTube is also experimenting with user-generated Shorts effects to make Shorts creation even more fun and expressive. While YouTube is rolling out this update to a small percentage of users first, there are plans for broader expansion later this year in order to help the platform keep up with other short-form rivals.

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The Power of Nostalgia in Social Media Marketing [Infographic] 

Nostalgia, and awakening memories of times past, has long been a great way to spark emotional reaction. Using such elements in social media posts can help to drive engagement and resonance among different age groups' presence on social media. Some ways brands can add nostalgia into their social marketing strategy by incorporating elements of old school trends, making references to TV shows watched in the past and using nostalgic aesthetics in the visuals.

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AIA Launches ‘Talk to Me’ Series With Special Episode Featuring Actress Janice Koh

AIA Singapore has launched a new series of inspirational interviews with people called “Talk To Me”. The campaign puts the spotlight on the journeys of its customers and the relationships built with their AIA insurance representatives. The “Talk To Me” series seeks to “showcase the importance of self-love and care, particularly in the context of health and well-being,” Through heartfelt conversations and intimate storytelling, the series aims to inspire viewers to prioritize their health and financial security, fostering a culture of proactive self-care and empowerment within the community.

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Contenders at Cannes 2024: My Parent is a TikToker – Five Star 

Addressing the disconnect between busy Gen-Z individuals in Bangkok and their families during Songkran, the Thai New Year. The campaign brought parents onto TikTok, and turned them into TikTokers to engage with their children in a medium their children heavily use, thereby fostering family reunions and shared meals with Five Star Chicken. With this campaign, they took it a step further by finding a creative way to grab the attention of the younger generation and encourage them to reconnect with their loved old ones over a shared meal.

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‘Turf Finder’ uses data analysis to map out temporal playing spaces – Gatorade

The ‘Turf Finder’ campaign aimed at addressing the scarcity of recreational space in urban India, and finding places to play, wherever and whenever space permits in the city. Utilizing historical maps data, Gatorade pinpointed appropriate locations, including vacant parking lots or empty streets, and transformed them into accessible playing areas for citizens across India’s metropolitan cities. The first Turf will be launched in Mumbai.

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