Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Instagram Launches First Official Use Of Unlockable Reels
Instagram has now launched its first official use of unlockable Reels, which enable creators to share Reels that are hidden behind a lock code and can only be viewed by those who enter the code provided. This can be utilised by businesses or creators on Instagram who are looking to create more exclusive experiences with their audience.
Edits Adds More Video Editing Tools, Including Text Animations And Filters
Edits has five more updates to its app to bring more possibilities to the creative styles of Edits produced videos. These updates include an additional 50 dynamic texts, safe zone alignment guides, and 30 new filters and transitions.
TikTok Expands Ad Placement Options For ‘Pulse’ Campaigns
TikTok has introduced new options for their Pulse Ads, which were originally introduced in 2022 and allows ad publishers to have their ads shown alongside top performing content. For Pulse Premier, TikTok has introduced new partners in their roster by adding accounts such as Formula 1 and Warner Bros Discovery. Tiktok has also expanded new elements in their Pulse Core group, which allows publishers to specify which topic or category they would like their ads to be shown with.
Inspiration
AIA Rolls Out Custom SG60 Monopoly Set As Part Of “Live better with AIA” Campaign
As part of AIA’s year-long line-up of SG60 celebrations, it has launched Singapore’s first insurer-branded Monopoly set to promote holistic well-being and community engagement across the nation. The Monopoly set aims to educate people about financial planning and does so by taking players through familiar life milestones while spotlighting local culture, financial planning and healthier lifestyle choices.
Sydney Water Launches The ‘Flushable Guidebook’ To Flush Out Bad Toilet Habits
Sydney Water launched their campaign to educate people on what items can be flushed down the toilet, following their findings that unflushable objects which cause major blockages in pipes have cost them $27 million a year. As part of their campaign, they have introduced the “Toilet Blockers Anonymous Flushable Guidebook”, which is a printed toilet paper with reminders on what not to flush. In addition to the printed toilet paper, Sydney Water has also enlisted the help of plumber influencers and plumbers to share and deliver these guidebooks during real-life unblocking visits.
Home Credit Launches ‘The Quiet CVs’ To Honour Vietnam’s Workers
Home Credit Vietnam has launched “The Quiet CVs” a Labour Day campaign to honour the often-overlooked workforce that keeps Vietnam’s cities running. The campaign transforms the stories of everyday workers into professional CVs, highlighting the dignity and importance of the jobs that rarely make it onto traditional résumés.
We hope you enjoy this edition as much as we do!
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