Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
TikTok Expands Music Options With SoundCloud Integration
TikTok has integrated SoundCloud into its “Add to Music” feature, allowing users to save TikTok-discovered songs to their SoundCloud Liked Tracks playlist. This supports emerging artists by making it easier for fans to discover and follow their music. The move aligns with SoundCloud’s new “Move to Music” tool, enhancing music personalisation and access. With TikTok’s major influence on music trends, the integration boosts discovery and engagement for non-label artists.
Instagram Adds New DM Options, Including Voice Clip Transcription
Instagram is enhancing DMs with voice message transcription, letting users read audio clips even without listening. The platform is also extending voice message limits from 1 minute to 5 minutes for longer conversations. A new “Follow All” button in group chats allows users to quickly follow everyone in the conversation. These updates reflect Instagram’s shift toward private sharing, as DMs now dominate user activity.
Meta Will Soon Enable Advertisers To Test Experimental AI Features
Meta is launching an “Early Release” program giving select advertisers early access to test new generative AI ad tools. These features, like AI-driven video creation and background generation, will be labelled in Ads Manager and customizable before use. The program aims to gather performance feedback before a broader rollout or potential rollback. Details on how to join the program are not yet available, but more information is expected soon.
Inspiration
Share a Coke’ Returns In China With Personality-Themed Bottles
Coca-Cola revived its “Share a Coke” campaign in China with 20 identity-themed bottle designs like “The Foodie” and “The Introvert” to resonate with Gen Z. The launch began at the Weifang Kite Festival with immersive displays and expanded to subway ads. Promotional videos highlight spontaneous social connections sparked by sharing a Coke. The campaign includes interactive challenges, influencer content, and a message from ambassador Silence Wang. Coca-Cola is also using Mixed Reality tech to boost engagement across social media platforms.
How Memes Saved HBO Max From The Usual Drama That Follows A Rebrand
Warner Bros. Discovery has reverted Max back to HBO Max, sparking online backlash and comparisons to failed rebrands like Twitter’s X. Despite confusion, the move aims to reinforce HBO’s reputation for premium content in new markets like Australia. HBO's social media team won praise for handling the backlash with humour, memes, and pop culture references. Experts say this culturally fluent, self-aware approach humanised the brand and boosted sentiment and engagement. Still, some critics argue the rebrand lacks clarity and could confuse users without a clearly communicated vision. Ultimately, HBO Max's success depends on maintaining authenticity, delivering quality, and engaging audiences meaningfully.
Levi’s Goes On Tour With 88rising To Spotlight SEA Talent And Summer Fits
Levi’s teamed up with 88rising for the “Road to FAM” tour, spotlighting rising Gen Z Asian artists while promoting its Spring/Summer 2025 collection. The four-city tour—Singapore, Kuala Lumpur, Jakarta, and Manila—builds excitement for the FAM Festival in Bangkok. Artists like Fariz Jabba and Zamaera performed in custom Levi’s fits, blending music with cultural storytelling. A behind-the-scenes docuseries and jorts-led fashion drop rolled out online alongside the tour. Globally, Levi’s continued its music legacy by launching the Beyoncé-fronted “REIIMAGINE” campaign.
We hope you enjoy this edition as much as we do!
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