Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Instagram Adds New Teleprompter Tool To Edits
Instagram’s Edits video app now offers all users a teleprompter tool that displays scripted text below the front-facing camera for more natural, direct to camera presentations. Users can adjust the text size and scrolling speed, helping creators deliver smoother, engaging videos without memorising scripts. Upcoming features include AI background edits, image animation, and collaboration options, making Edits a compelling choice for creators.
CapCut Can Use Your Videos For Commercial Purpose, But It Has Always Been Able To
CapCut updated its terms of service on June 12, 2025, causing concern among creators. The new terms give CapCut a broad, royalty-free license to use uploaded content, including usernames and voices, for commercial purposes without notice or compensation. Many users worry about privacy and some have deleted their accounts. It is important to read terms carefully and consider alternatives when using such apps.
Meta Advises Page Managers To Include Links In Post Comments
Facebook has not officially confirmed that you should avoid placing links in your post captions and instead add them in the first comment, but some users have spotted this recommendation in their Page insights. Testing shows that deleting the URL from the post text while still attaching the link may help maintain link previews without hurting performance. Adding links in the first comment could improve reach but requires extra effort since first comments can’t be scheduled.
Inspiration
Vaseline wins Cannes Lions Health and Wellness Grand Prix for Verified campaign
Vaseline’s “Verified” campaign won the Cannes Lions Health and Wellness Grand Prix for testing internet life hacks in its labs to combat misinformation around skin health. The campaign saw 63.3 million social interactions, 87% positive sentiment, and over 7 million organic views. It was praised for its accessibility, social responsibility, and timely relevance.
FedEx delivers 3D magic to SG in first-ever hologram activation
FedEx has launched its first 3D holographic experience in Singapore, partnering with Ingage Media to create an immersive, headset-free activation using Hypergram technology. Part of the “FedEx Passport to Europe” campaign, the installation debuted at Plaza Singapura and will be at Raffles City from 20–27 June. It highlights FedEx’s global shipping services while inviting account holders to win roundtrip tickets to Europe and exclusive LEGO sets through contests. The campaign also extends to social media with the #FedExEUReadyin3D challenge. This innovative push mirrors similar holographic campaigns by brands like Nike and McDonald’s in Singapore.
HSBC Redefines ‘Better’ with New Hong Kong Campaign
The ‘We’ve Made it Better’ campaign showcases improvements in the bank’s mobile app across Asia-Pacific. The campaign highlights how the revamped app transforms everyday challenges into effortless experiences, focusing on small but meaningful customer details. It starts with a teaser that asks how HSBC can help people facing diverse struggles, followed by videos showing real-life scenarios supported by the app. The narratives balance seriousness with a light-hearted, uplifting tone. Jeffry Gamble of Dentsu praised the collaboration for authentically bringing customer experiences to life across three continents.
We hope you enjoy this edition as much as we do!
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