Welcome back to our Weekly Social Media Bites! It's a brand new week and we have the latest snippets of what's happening in the social media sphere and adland below.
Social
Meta Adds Copyright Check Into the Reels Composer on Facebook
Meta has added a Copyright Check tool to the Facebook Reels composer, allowing creators to scan for copyright issues before publishing. If flagged, Reels are held for one hour to fix any problems. This helps avoid demonetisation or reach limits. The feature was previously only available within its Business Suite.
YouTube Provides More Tools To Help Grow Channel Audiences
YouTube is updating its audience insights, now categorising viewers with more detail such as “New”, “Casual”, or “Regular” to help creators better understand engagement. It’s also expanding features like the “Most relevant” comment filter and live-stream leaderboards to boost community interaction and discovery.
X Will Enable AI Bots To Create Community Notes
X is launching AI bots to write Community Notes, speeding up fact-checking with human approval still required. While the move sounds promising, concerns remain over potential bias given Elon Musk’s influence on AI outputs.
Inspiration
Netflix turns Asia into Squid Game’s arena with regional activations
Netflix brought Squid Game to life across Asia with massive on-ground activations to celebrate the series. From exhibits in Malaysia to giant jump rope games in Bangkok and Manila, each city added local flair to the fan experience. The events drew huge crowds and online buzz, with brand tie-ins and themed merchandise amplifying global excitement.
Klook debuts 'Joy dispenser' to encourage self-discovery through travel and scent
Klook has launched its "Joy Dispenser" activation at Singapore’s Rainforest Wild ASIA, inviting visitors to embrace joy through a multisensory scent experience. Guests declare affirmations aloud to receive limited-edition incense sticks inspired by the rainforest, with unique scents like “Mousedeer farts.” Part of Klook’s global "The best you" campaign, the activation runs until July 2025 and will later tour Hong Kong.
JBL launches ‘First Doesn’t Follow’ campaign to celebrate trailblazers and original thinkers
JBL’s ‘First Doesn’t Follow’ campaign celebrates trailblazers who refuse to conform, showcasing products like the Live Beam 3 and Tour Pro 3 with Smart Charging Case™. It positions JBL as a brand for originals who lead rather than follow, championing authenticity and innovation.
We hope you enjoy this edition as much as we do!
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