Leaving an impression that is here to stay
Travellers aren’t satisfied with run-of-the-mill hotels anymore. They seek adventure, preferring to find hidden gems down the less travelled path, and making their own uniquely distinctive moments.
As Heeton expands its footprint across Europe and Asia, the concept hotel brand tasked Wild to redevelop its identity — one that aligns with its current ambition of elevating travel experiences, just the way travellers like it.
Room to Discover unique travel experiences with Heeton
What sets every Heeton Concept Hotel apart from other luxury boutique hotels is the human touch to its hospitality experience. We wanted that to be obvious for the guest from the minute they make their booking to the moment they check out.
Modern travellers seek out adventure and new discoveries. So we proposed that Heeton elevate their guests’ stay with personalised tours of the local area led by local experts. Not your standard tourist’s itinerary, but truly tailored to the guests’ interests.
These curated customer journeys can be easily extended from the first concept hotel in Hammersmith to the brand’s global footprint — while retaining the local touch.
In aligning with the brand’s philosophy, we designed a logo that is modern; simple yet unconventional.