Introducing a British twist to Singaporeans’ kitchen shelves
When it’s time to whip up a meal stat, it’s a no-brainer to reach for familiar recipes in our mental cookbook, using products we’re well-accustomed to.
Enter Tesco, a newcomer in the Singaporean marketspace introducing high quality British products at mid-range prices. How can this retailer show everyday home cooks that switching up their meal prep with ingredients from the UK is not just easy and convenient — but can also excite their palettes and make them feel right at home?
Tesco helps home cooks rustle up fresh recipes using British products
For most Singaporeans, food is where the heart is. So to win over local shoppers, we positioned Tesco as a brand that aims to help you enjoy every meal a little better every day. We featured Tesco products suited to local taste buds, and shared useful cooking tips and tricks to help time-starved Singaporeans improve the quality of their meals.